There is not a country in the world that has not ben affected by the credit crunch. So what can you do to keep your business ticking over. Here are some suggestions.
1. Sell more back end products to your existing
customer base. You already created rapport, trust
and proved your credibility to them.
2. Make it a practice to up sell to new and existing
customers. After they decide to buy one product,
offer them another product.
3. Cross promote your products and services with
other businesses that aren't competition. You will
reach a wider audience at less cost.
4. Create joint venture deals with other businesses.
You can expand your product line and target other
profitable markets at a lower cost.
5. Start an affiliate program for your business. You
will be able to spend less profits on risk advertising
and spend more money on guaranteed sales.
6. Trade advertising with other businesses to save
revenue. You could trade e-zine ads, banners ads,
links, print ads, etc.
7. Out source part of your workload. This can save
on employee costs, equipment costs, taxation costs,
expansion costs, etc.
8. Add low cost bonuses to your offer that have a
high perceived value. It could be ebooks, members
only sites, consulting, e-reports, etc.
9. Use viral marketing to promote your business on
the internet. Give away free stuff with your ad copy
include on it so others can give it away.
10. Follow up with all your prospects. You can use
a free e-zine, a follow-up autoresponder, an update
or reminder list, etc.
How To Sell Online Home Page
Saturday, December 27, 2008
Sunday, December 21, 2008
Tips On Running a Profitable Web Site
Here is a good article I picked up from Stone Evans which outlines the basic ingredients for a profitable website.
1. Address your targeted audience on your business
site. Example: "Welcome Internet Marketers". If
you have more than one, address them all.
2. Make sure your content and graphics are relevant
to your web site's theme. You wouldn't want to use
a bird graphic on a business web site.
3. Alert visitors by email when you add new content
to your web site. This will remind people to revisit
your web site.
4. Offer a way for visitors to contact you on each
web page. List your email address, fax number and
phone number.
5. Give people the option of viewing your web site
offline. Offer it by autoresponder or printer friendly
version.
6. Make sure a least 50% of your content is original.
The other option is to offer something else original
other than content, like software or an online utility.
7. Offer your visitors incentives for revisiting your
web site. You could give them new content, ebooks,
software, ezine, etc.
8. Publish a FAQs for your business, product and
web site. They could have questions about multiple
parts of your business.
9. Make sure all links on the navigational bar are
clickable. If people can't get to where they want to
go, they will leave.
10. Organize you web site in logical and profitable
sequence. You don't want to give a freebie before they
learn about the product(s) you're selling.
1. Address your targeted audience on your business
site. Example: "Welcome Internet Marketers". If
you have more than one, address them all.
2. Make sure your content and graphics are relevant
to your web site's theme. You wouldn't want to use
a bird graphic on a business web site.
3. Alert visitors by email when you add new content
to your web site. This will remind people to revisit
your web site.
4. Offer a way for visitors to contact you on each
web page. List your email address, fax number and
phone number.
5. Give people the option of viewing your web site
offline. Offer it by autoresponder or printer friendly
version.
6. Make sure a least 50% of your content is original.
The other option is to offer something else original
other than content, like software or an online utility.
7. Offer your visitors incentives for revisiting your
web site. You could give them new content, ebooks,
software, ezine, etc.
8. Publish a FAQs for your business, product and
web site. They could have questions about multiple
parts of your business.
9. Make sure all links on the navigational bar are
clickable. If people can't get to where they want to
go, they will leave.
10. Organize you web site in logical and profitable
sequence. You don't want to give a freebie before they
learn about the product(s) you're selling.
Saturday, December 20, 2008
Search Engine Optimisation For Your Blog
SEO Importance In Blog Advertising
SEO Importance In Blog Advertising
Having a blog on the Internet that gives people some
good informaton doens’t do a lot of good if people
don’t know that it’s there.
If you want people to be able to find your blog,
something that is important is that you have good
Search Engine Optimization, or SEO.
Whenever you put one or more words into a search bar
to look for something, the SEO of a website is what
helps bring up those websites.
For example, if your blog is about Harry Potter, you
are going to want to be sure that your blog includes
popular terms such as Harry Pottter, JK Rowling, and
other things that are related to Harry Potter.
Think about the things that people look for when they
are interested in Harry Potter, and the kinds of
things that come up when you search.
It’s always a good idea to use your own experience
when you are optimizing your blog for searching.
Think about what has worked, what hasn’t worked, and
use them for your own blog SEO. This way, when someone
puts one of the terms that you put in your blog into a
search engine it will be one of the sites that comes
up.
Of course, there are other factors that come into play
that determine where your blog will come up in the
list, but everyone starts somewhere.
The more keywords that your blog uses, the more people
will come to your blog. It just takes time and
patience.
SEO Importance In Blog Advertising
Having a blog on the Internet that gives people some
good informaton doens’t do a lot of good if people
don’t know that it’s there.
If you want people to be able to find your blog,
something that is important is that you have good
Search Engine Optimization, or SEO.
Whenever you put one or more words into a search bar
to look for something, the SEO of a website is what
helps bring up those websites.
For example, if your blog is about Harry Potter, you
are going to want to be sure that your blog includes
popular terms such as Harry Pottter, JK Rowling, and
other things that are related to Harry Potter.
Think about the things that people look for when they
are interested in Harry Potter, and the kinds of
things that come up when you search.
It’s always a good idea to use your own experience
when you are optimizing your blog for searching.
Think about what has worked, what hasn’t worked, and
use them for your own blog SEO. This way, when someone
puts one of the terms that you put in your blog into a
search engine it will be one of the sites that comes
up.
Of course, there are other factors that come into play
that determine where your blog will come up in the
list, but everyone starts somewhere.
The more keywords that your blog uses, the more people
will come to your blog. It just takes time and
patience.
Thursday, December 18, 2008
Join A Community
Join A Community To Advertise Your Blog
Something that you will find, especially if you join
something like LiveJournal or GreatestJournal, is that
users just like you have created communities for
people with common interests.
There are communities for just about any subject, and
if you find that there isn’t a community for the
subject you can create one. This is a great place to
advertise your blog.
The nice thing about communities is that there isn’t
any limit as to how many communities that you can
join.
For example, say that you love blogging about books,
horseback riding, and skiing in Tahoe. All you have to
do is look through the communities for ones that have
those interests and join them.
As long as you post something related to the topic to
the chosen community, people will see you and perhaps
they will check out your personal blog.
Something to remember is that you don’t want to write
a post tht is one sentence long in order to get people
to go to your blog. They will want to know that what
you write is interesting and is something worth
reading.
Joining communities can be a great way to advertise
your blog and drive traffic to it. If you are
referring to something that you posted about on your
blog, you can use a link back to your entry in your
post.
As with posting comments on someone else’s blog, you d
on’t want people to think that you joined a community
simply to get traffic to your blog. Otherwise, people
won’t visit your blog and you may get banned from the
community as well.
Something that you will find, especially if you join
something like LiveJournal or GreatestJournal, is that
users just like you have created communities for
people with common interests.
There are communities for just about any subject, and
if you find that there isn’t a community for the
subject you can create one. This is a great place to
advertise your blog.
The nice thing about communities is that there isn’t
any limit as to how many communities that you can
join.
For example, say that you love blogging about books,
horseback riding, and skiing in Tahoe. All you have to
do is look through the communities for ones that have
those interests and join them.
As long as you post something related to the topic to
the chosen community, people will see you and perhaps
they will check out your personal blog.
Something to remember is that you don’t want to write
a post tht is one sentence long in order to get people
to go to your blog. They will want to know that what
you write is interesting and is something worth
reading.
Joining communities can be a great way to advertise
your blog and drive traffic to it. If you are
referring to something that you posted about on your
blog, you can use a link back to your entry in your
post.
As with posting comments on someone else’s blog, you d
on’t want people to think that you joined a community
simply to get traffic to your blog. Otherwise, people
won’t visit your blog and you may get banned from the
community as well.
Wednesday, December 17, 2008
Getting Readers To Read Your Blog
Getting readers is one of the hardest things to do in Blogging.
Blogging traffic is a give and take relationship.
Sometimes one of the best ways to get traffic to your
blog is by visiting someone else ’s blog.
Go to their blog and read one of their entries, or
read a few of them. Chances are that you are going to
find something that you have in common.
When you find something that you find truly
interesting on a blog, leave a comment so that they
know that you were there.
One of the best known blogs available is LiveJournal.
A great feature of LiveJournal is that you can search
for interests on their site and it will come up with
results of those who have that interest.
Are you interested in horseback riding You can see
what other bloggers are interested in horseback riding
as well.
When you are commenting on someone’s post, you want to
make sure that you don’t leave generic comment. If you
like the post, say something about what you read in
the post.
After you have commented on the person’s post, then
you can say something like, ‘I really like horseback
riding too. I had a similar experience to yours.’ and
then use it to link back to your journal.
But be sure that you sound sincere when you are
commenting, and don’t make them feel like you’re just
fishing for traffic.
If someone thinks that you are using their blog to get
more traffic to yours, they won’t visit your site and
your efforts will be wasted.
Blogging traffic is a give and take relationship.
Sometimes one of the best ways to get traffic to your
blog is by visiting someone else ’s blog.
Go to their blog and read one of their entries, or
read a few of them. Chances are that you are going to
find something that you have in common.
When you find something that you find truly
interesting on a blog, leave a comment so that they
know that you were there.
One of the best known blogs available is LiveJournal.
A great feature of LiveJournal is that you can search
for interests on their site and it will come up with
results of those who have that interest.
Are you interested in horseback riding You can see
what other bloggers are interested in horseback riding
as well.
When you are commenting on someone’s post, you want to
make sure that you don’t leave generic comment. If you
like the post, say something about what you read in
the post.
After you have commented on the person’s post, then
you can say something like, ‘I really like horseback
riding too. I had a similar experience to yours.’ and
then use it to link back to your journal.
But be sure that you sound sincere when you are
commenting, and don’t make them feel like you’re just
fishing for traffic.
If someone thinks that you are using their blog to get
more traffic to yours, they won’t visit your site and
your efforts will be wasted.
Tuesday, December 16, 2008
Blogger Forums
Blogger Forums - A Great Place To Advertise Your Blog
No matter what type of blog that you have, one of the
best places that you can advertise your blog is to
join a blogger forum. After all, everyone who posts
there has a blog and thats the main subject.
It’s a great place to meet other bloggers and to
advertise your blog.
There are quite a few blogger forums that you can sign
up for on the Internet. One is known as Bloggeries,
where you can show off your blog, get your blog
reviewed or review other blogs, and find lots of tools
that you can use for your own blog.
Another good place to go is to Blog Forum.
Blog Forum, like Bloggeries, has spots for you to
market and show off your blog,
Blogger forums are a great place to advertise because
everyone in them are of the same mind and want to make
certain that their blogs get noticed and read.
If you use your blog to advertise something that you
are selling, or you want to get a lot of traffic to
your blog in order to make money, you want to go
someplace where it can get exposure.
When you advertise on a blog forum, you know that you
are placing your advertisement in a place where
blogging is something that people enjoy.
Just remember when you are posting to a forum to read
the rules and abide by them. That way you’ll get your
blog noticed and you will know that you are doing the
right thing.
How To Sell Online Home Page
No matter what type of blog that you have, one of the
best places that you can advertise your blog is to
join a blogger forum. After all, everyone who posts
there has a blog and thats the main subject.
It’s a great place to meet other bloggers and to
advertise your blog.
There are quite a few blogger forums that you can sign
up for on the Internet. One is known as Bloggeries,
where you can show off your blog, get your blog
reviewed or review other blogs, and find lots of tools
that you can use for your own blog.
Another good place to go is to Blog Forum.
Blog Forum, like Bloggeries, has spots for you to
market and show off your blog,
Blogger forums are a great place to advertise because
everyone in them are of the same mind and want to make
certain that their blogs get noticed and read.
If you use your blog to advertise something that you
are selling, or you want to get a lot of traffic to
your blog in order to make money, you want to go
someplace where it can get exposure.
When you advertise on a blog forum, you know that you
are placing your advertisement in a place where
blogging is something that people enjoy.
Just remember when you are posting to a forum to read
the rules and abide by them. That way you’ll get your
blog noticed and you will know that you are doing the
right thing.
How To Sell Online Home Page
Monday, December 15, 2008
Email Groups
Email Groups - Great Places For Advertising
A Blog
I touched on this subject in an earlier post.
Something that has become increasingly popular since
the Internet has grown are the email groups that are
available through Yahoo, MSN, and other venues.
They are a great way to meet other people who have a
common interest, and are very similar to the
communities that are available through blogging sites.
There is plenty of diverse subjects and there are
communities for just about any subject.
These groups can be a great place for people who have
a blog about the subject and want to share it with
other people.
Most of the time when you join a group, you are
encouraged to take a moment and to introduce yourself.
This is a great opportunity to tell people about your
blog, but make certain that you don’t overdo it.
Just like with any of the other places you will
advertise your blog, you want to make people want to
go to your blog. If you are too overbearing, you will
turn people off.
If your blog covers different subjects, you can
advertise it on the other groups that cover those
subjects as well.
Make certain that your post to the groups is
interesting and that you let people know what it is
that your blog is about. There’s nothing worse than
getting taken to a blog under false pretences.
When people visit your blog, make certain that you
thank them for visiting and respond to comments that
they leave.
If they know that you appreciate the time that they
took, they are more likely to come back again.
How To Sell Online Home Page
A Blog
I touched on this subject in an earlier post.
Something that has become increasingly popular since
the Internet has grown are the email groups that are
available through Yahoo, MSN, and other venues.
They are a great way to meet other people who have a
common interest, and are very similar to the
communities that are available through blogging sites.
There is plenty of diverse subjects and there are
communities for just about any subject.
These groups can be a great place for people who have
a blog about the subject and want to share it with
other people.
Most of the time when you join a group, you are
encouraged to take a moment and to introduce yourself.
This is a great opportunity to tell people about your
blog, but make certain that you don’t overdo it.
Just like with any of the other places you will
advertise your blog, you want to make people want to
go to your blog. If you are too overbearing, you will
turn people off.
If your blog covers different subjects, you can
advertise it on the other groups that cover those
subjects as well.
Make certain that your post to the groups is
interesting and that you let people know what it is
that your blog is about. There’s nothing worse than
getting taken to a blog under false pretences.
When people visit your blog, make certain that you
thank them for visiting and respond to comments that
they leave.
If they know that you appreciate the time that they
took, they are more likely to come back again.
How To Sell Online Home Page
Sunday, December 14, 2008
Advertise |Your Blog
Blogging Directories - Great Advertising Venues
If you want to have more people visit your blog, there
are plenty of blog directories on the Internet that
you can submit your blog to so that people will come
and visit it. Most blog directories are listed by the
topics that the blogs that are submited cover.
Blog Catalog is a free blog directory that offers
categories such as career and jobs, writing, and
many others. It has features such as featured blogs
and other things to offer those who submit their blogs
there.
Another great place to add your blog is
blog-drectory.org. Not only do they have an an
extensive list of categories with sub categories, you
can get your blog reviewed. For the most popular
blogs, it shows the amount of hits that blogs have and
if they have any reviews. As well as listing by
category, the blogs are also listed by location.
There are other blog directories on the Internet -
these are only a ouple of them. But blog directories
are a great place to advertise your blog and to make
new friends. You never know what you will find when
you browsing through the directory, and you may just
find out information that you never knew. Some of the
blog directories offer chat features as well, so that
you can meet other people easily.
As you can see, blog directories are a great place to
get your blog noticed and bring people to read your
blog and look at your pictures.
Hot To Sell Online Homepage
If you want to have more people visit your blog, there
are plenty of blog directories on the Internet that
you can submit your blog to so that people will come
and visit it. Most blog directories are listed by the
topics that the blogs that are submited cover.
Blog Catalog is a free blog directory that offers
categories such as career and jobs, writing, and
many others. It has features such as featured blogs
and other things to offer those who submit their blogs
there.
Another great place to add your blog is
blog-drectory.org. Not only do they have an an
extensive list of categories with sub categories, you
can get your blog reviewed. For the most popular
blogs, it shows the amount of hits that blogs have and
if they have any reviews. As well as listing by
category, the blogs are also listed by location.
There are other blog directories on the Internet -
these are only a ouple of them. But blog directories
are a great place to advertise your blog and to make
new friends. You never know what you will find when
you browsing through the directory, and you may just
find out information that you never knew. Some of the
blog directories offer chat features as well, so that
you can meet other people easily.
As you can see, blog directories are a great place to
get your blog noticed and bring people to read your
blog and look at your pictures.
Hot To Sell Online Homepage
Saturday, December 13, 2008
Adverise Your Blog Or Website
Advertising Your Blog In Your Email Signature
If you have a blog that you are particularly proud of,
and that you want to share with other people, there
are a lot of free ways that you can get your blog
noticed.
One of those ways is something that you do everyday,
and that you may not even consider as a way to share
your blog. Put the link to your blog in your email
signature.
Chances are that you send out emails more times that
you can count during the day, Each time you send out
an email, you can advertise your blog by putting the
address of your blog in your email’s signature.
It’s always a good idea to write something catchy
like, See what I am up to now, or Read my latest
chapter of my fanfic here, depending on what type of
blog you have.
The thing to remember about putting an adveritsement
in your signature for your blog is to make it short,
but eye catching.
You want people to be interested enough to want to
click on it, but you also don’t want to scare them
off.
Just like it is with any advertisement, you want to
give them just enough to be interested and take a
closer look at what it is that you are advertising.
Think about what it is that your blog is about. What
is really going to interest people about it and want
to visit That is what you should include in your
signature, and that is what is going to get people to
go to your blog.
How To Sell Online Homepage
If you have a blog that you are particularly proud of,
and that you want to share with other people, there
are a lot of free ways that you can get your blog
noticed.
One of those ways is something that you do everyday,
and that you may not even consider as a way to share
your blog. Put the link to your blog in your email
signature.
Chances are that you send out emails more times that
you can count during the day, Each time you send out
an email, you can advertise your blog by putting the
address of your blog in your email’s signature.
It’s always a good idea to write something catchy
like, See what I am up to now, or Read my latest
chapter of my fanfic here, depending on what type of
blog you have.
The thing to remember about putting an adveritsement
in your signature for your blog is to make it short,
but eye catching.
You want people to be interested enough to want to
click on it, but you also don’t want to scare them
off.
Just like it is with any advertisement, you want to
give them just enough to be interested and take a
closer look at what it is that you are advertising.
Think about what it is that your blog is about. What
is really going to interest people about it and want
to visit That is what you should include in your
signature, and that is what is going to get people to
go to your blog.
How To Sell Online Homepage
Wednesday, December 10, 2008
What Is Advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied.
Nothing more.
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.
As Claude Hopkins wrote in his timeless classic, Scientific Advertising:
“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship."
How To Sell Online Home Page
It’s none of the above.
Advertising is salesmanship multiplied.
Nothing more.
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.
As Claude Hopkins wrote in his timeless classic, Scientific Advertising:
“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship."
How To Sell Online Home Page
Sunday, December 7, 2008
Increasing Your Sales
Increasing Online Sales Using Affiliate Marketing
You do not have to have a product to make money online, although your ultimate goal should be to create a unique product of your own.
One of the most tried, trusted, and beneficial ways of increasing online sales through marketing and advertising is affiliate marketing. This is basically a revenue share sort of system, where an affiliate is given a form of commission from a merchant, based on how many sales the affiliate has generated through advertising on hisher site. Affiliate marketing began just four years after the world-wide web was launched, and many successful e-commerce sites owe much to this simple yet effective method.
There are three types of affiliate marketing methods of payment – either pay-per-click (generated by actual clicks or referrals to the merchant from the affiliate’s site), pay-per-action or pay-per-sale (very similar, in that the affiliate receives payment, either a fixed amount or commission, based on the sales or subscriptions that have come through referrals or adverts on the affiliate’s site.) The last two methods of payment are generally preferred by merchants, due to many fraudsters taking advantage of the click system and setting up sites with forced clicks, pop-ups, adware, spam, false advertising and many other “black hat” techniques.
Affiliate marketing is not limited to only display-adverts on an affiliate site, but also comes in the form of email, blogs, rss feeds, content and niche sites, loyalty sites, comparison sites or shopping directories, and other forms. It is an extremely low cost, but highly effective form of marketing and advertising, presenting little to no risk for both the merchant and the affiliate.
Saturday, December 6, 2008
Types of Affiliate Marketing
Types of Affiliate Marketing
Here is a quick breakdown of the different affiliate marketing schemes available out there. Affiliate marketing is a broad term that refers to a sort of on-line revenue share scheme, involving advertising and selling. It dates back to late 1994, when many e-commerce sites started employing the system and finding that it produces fantastic results. Currently, affiliate marketing is actually a serious player within e-commerce strategy.
When an affiliate joins in with an e-commerce merchant of some sort (be it a subscription service, a shopping site etc…) payment is received through referrals done from the affiliate’s website – done through the following methods
1)Pay-per click systems basically, the affiliate displays adverts on their site and is paid when a customer or internet user clicks on that website
2)RSS feeds or blogs – even personal sites can sit under this category. Blogging is fast becoming a staple form of marketing and promotion, and affiliate marketing partners well with this form of online communication
3)Comparison sites and shopping directories – such as review sites or legit advertising sites
4)Loyalty sites – this is when a reward system is in place via a cash back or points back system (or charitable donations)
5)Coupon sites that focus strictly on marketing and promotions
6)Email lists – legit email lists to subscribers of the affiliate’s website etc – NOT spam
7)A registration path – when a person registers with a specific site, be it for a newsletter or subscription, offers from other companies are represented and advertised
8)Networks – there are many affiliate marketing networks. Some even function on a multi-tier or multi-level marketing sort of set up.
For the most part web masters put affiliate adverts on their sites or devote a sales page on to promote the affiliate product. But I have seen affiliate links in classified advert sites and the publisher of the advert has no website. A good way to start but I have heard it is not that effective without your own website.
Speak to you soon.
Friday, December 5, 2008
The Advantages of Affiliate Marketing
The Advantages of Affiliate Marketing
The concept of revenue sharing has been around for quite a while, long before the internet. But the idea of affiliate marketing has taken it to new levels, and become a staple form of advertising and bringing in business for all types of e-commerce.
Online merchants find affiliate marketing highly advantageous due to the fact that it presents little to no risk both for the merchant and the ‘affiliate.’ The way it works is that the affiliate earns a type of commission or fixed amount based on the number of sales the affiliate brings to the merchant, either through on-line links on the affiliates website – or through email, blogs, rss feeds and many other kinds of on-line communication. Some merchants (only about 1% of affiliate marketing) use a cost-per-click remuneration system, which simply means that the affiliate earns every time an internet searcher clicks on an advert on their site or email. However, due to fraudsters taking advantage of this method (creating ad-ware, sending spam, or useless indexing sites) this form of remuneration is not preferred and becomes too risky for merchants to use.
Affiliate marketing also bears no cost on the merchant in the original set-up – in other words, it costs nothing to place advertising banners on affiliate’s sites, and there is only a cost if a lead or sale has been generated (which is advantageous for all.) Merchants also get to set the parameters, and decide on the incentive schemes. Thus, it is a very inexpensive (but highly efficient way) to grow a business.
How To Sell Online Home Page
Thursday, December 4, 2008
Affiliate Marketing
What is Affiliate Marketing
Affiliate Marketing is a way of promoting online business through affiliate programs and advertising that pay the affiliate (or publisher) a type of commission based on the amount of business their website brings the merchant company.
It’s a form of revenue sharing or commission based advertising. The term “affiliate marketing,” however, is often associated with network marketing or multi-level marketing and therefore many companies prefer to use the term “performance marketing”. Affiliate marketing is the most cost effective sort of marketing there is, and is actually incredibly efficient. For this reason, many companies (especially those that started in the early days of e-commerce) owe a tremendous amount to affiliate marketing (amazon.com is a good example) and it has now become normal for companies to include affiliate marketing in many of their plans.
There are three types of compensation methods that are associated with affiliated marketing. The first type is Cost per Click (CPC) or Cost per Mil (CPM.) Basically, the affiliate earns by how many clicks the advertising on his or her site generates, or by just having the advert published on the website. But because of click fraud and many other questionable tactics, CPC is no longer the general form used for affiliate marketing. Generally, companies now either use CPA (Cost per Action) or CPS (Cost per Sale.) The first is based on how much the advert generates interest by the clicker to actually buy or register at the advertised site, the second is based strictly on sales. In other words, an affiliate is paid if the clicker actually purchases something on the advertised site.
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Affiliate Marketing is a way of promoting online business through affiliate programs and advertising that pay the affiliate (or publisher) a type of commission based on the amount of business their website brings the merchant company.
It’s a form of revenue sharing or commission based advertising. The term “affiliate marketing,” however, is often associated with network marketing or multi-level marketing and therefore many companies prefer to use the term “performance marketing”. Affiliate marketing is the most cost effective sort of marketing there is, and is actually incredibly efficient. For this reason, many companies (especially those that started in the early days of e-commerce) owe a tremendous amount to affiliate marketing (amazon.com is a good example) and it has now become normal for companies to include affiliate marketing in many of their plans.
There are three types of compensation methods that are associated with affiliated marketing. The first type is Cost per Click (CPC) or Cost per Mil (CPM.) Basically, the affiliate earns by how many clicks the advertising on his or her site generates, or by just having the advert published on the website. But because of click fraud and many other questionable tactics, CPC is no longer the general form used for affiliate marketing. Generally, companies now either use CPA (Cost per Action) or CPS (Cost per Sale.) The first is based on how much the advert generates interest by the clicker to actually buy or register at the advertised site, the second is based strictly on sales. In other words, an affiliate is paid if the clicker actually purchases something on the advertised site.
This is a very useful Ebook: Click Here!
Wednesday, December 3, 2008
Test and Tweak your Copy
Copywriting Tweaking
Have you tried to do your own copywriting yet or are you saying to yourself "i just want to learn a little bit more? Well if you have never done it before, my advisce to you is to give it a go now. What is the worst thing that can happen?
If you have a website or a blog, start to write a sales page. Find the unique selling point for your product and build your copy around that. Keep it simple. Do not lie as you main gain a sale but you will lose a customer.
Once you get your sales copy on to the net and published keep a track of the sales. If you have no or little sales you must then tweak your sales copy. Track the sales then tweak again. keep doing this until you are happy with the amount of business you are generating.
So what do I mean by tweak?
You need to try a different word here and there or change the font size or the colour of the background and so on. But only one change at a time until you are satisfied.
Did you know a copywriter added one word on a plastic bottle label and doubled sales of that product. Every other manufacturer copied this one word and doubled their sales as well. One single word, is that not the most amazing tweak in the history of copywriting.
This is what you have to do with your copy. Change one aspect of it at a time. If you change more than one and your sales increase or decrease you will not know which change made the difference.
I know what you are thinking right now. Is he going to tell us that word that doubled theses sales or not? Well yes I am as a reward for eading this article right through. The label belonged to a shampoo bottle and the label read Wash and rinse hair and the copywriter added the word "Repeat."
Monday, December 1, 2008
Improve Your Customer Service
It is more cost efficient to have regular customers buying of you than it is to go out and seek new prospects. ou can keep customers loyal to you using better customer relations tan your opposition.
Try to stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask readers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase. You could create a reader focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.
Make navigating your web site easy. Have a "FAQ" page on your Web site to explain anything that might confuse your customers. Ask them to fill out an electronic survey to find out how make your website more customer friendly. Remember to resolve your customers complaints quickly and successfully. Answer all e-mail and phone calls within an hour. If possible, you the owner of the business, personally take care of the problem. This will show your customers you really care about them.
Make it easy for your customers to contact you.Offer as many contact methods as possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts. 6. Make sure employees know and use your customer service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual customer, each one has different concerns, needs and wants.
Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Award bonuses to your customers who make a big purchase. This may seem obvious but aways be polite to your customers. Use the words your welcome, please, and thank you. Be polite to your customers even if they are being irate with you. Always apologize to your customers should you make a mistake.Admit your mistakes quickly and make it up to them in a big way. It all comes under the old saying the customer is always right.
Try to stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask readers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase. You could create a reader focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.
Make navigating your web site easy. Have a "FAQ" page on your Web site to explain anything that might confuse your customers. Ask them to fill out an electronic survey to find out how make your website more customer friendly. Remember to resolve your customers complaints quickly and successfully. Answer all e-mail and phone calls within an hour. If possible, you the owner of the business, personally take care of the problem. This will show your customers you really care about them.
Make it easy for your customers to contact you.Offer as many contact methods as possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts. 6. Make sure employees know and use your customer service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual customer, each one has different concerns, needs and wants.
Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Award bonuses to your customers who make a big purchase. This may seem obvious but aways be polite to your customers. Use the words your welcome, please, and thank you. Be polite to your customers even if they are being irate with you. Always apologize to your customers should you make a mistake.Admit your mistakes quickly and make it up to them in a big way. It all comes under the old saying the customer is always right.
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