There is not a country in the world that has not ben affected by the credit crunch. So what can you do to keep your business ticking over. Here are some suggestions.
1. Sell more back end products to your existing
customer base. You already created rapport, trust
and proved your credibility to them.
2. Make it a practice to up sell to new and existing
customers. After they decide to buy one product,
offer them another product.
3. Cross promote your products and services with
other businesses that aren't competition. You will
reach a wider audience at less cost.
4. Create joint venture deals with other businesses.
You can expand your product line and target other
profitable markets at a lower cost.
5. Start an affiliate program for your business. You
will be able to spend less profits on risk advertising
and spend more money on guaranteed sales.
6. Trade advertising with other businesses to save
revenue. You could trade e-zine ads, banners ads,
links, print ads, etc.
7. Out source part of your workload. This can save
on employee costs, equipment costs, taxation costs,
expansion costs, etc.
8. Add low cost bonuses to your offer that have a
high perceived value. It could be ebooks, members
only sites, consulting, e-reports, etc.
9. Use viral marketing to promote your business on
the internet. Give away free stuff with your ad copy
include on it so others can give it away.
10. Follow up with all your prospects. You can use
a free e-zine, a follow-up autoresponder, an update
or reminder list, etc.
How To Sell Online Home Page
Saturday, December 27, 2008
Sunday, December 21, 2008
Tips On Running a Profitable Web Site
Here is a good article I picked up from Stone Evans which outlines the basic ingredients for a profitable website.
1. Address your targeted audience on your business
site. Example: "Welcome Internet Marketers". If
you have more than one, address them all.
2. Make sure your content and graphics are relevant
to your web site's theme. You wouldn't want to use
a bird graphic on a business web site.
3. Alert visitors by email when you add new content
to your web site. This will remind people to revisit
your web site.
4. Offer a way for visitors to contact you on each
web page. List your email address, fax number and
phone number.
5. Give people the option of viewing your web site
offline. Offer it by autoresponder or printer friendly
version.
6. Make sure a least 50% of your content is original.
The other option is to offer something else original
other than content, like software or an online utility.
7. Offer your visitors incentives for revisiting your
web site. You could give them new content, ebooks,
software, ezine, etc.
8. Publish a FAQs for your business, product and
web site. They could have questions about multiple
parts of your business.
9. Make sure all links on the navigational bar are
clickable. If people can't get to where they want to
go, they will leave.
10. Organize you web site in logical and profitable
sequence. You don't want to give a freebie before they
learn about the product(s) you're selling.
1. Address your targeted audience on your business
site. Example: "Welcome Internet Marketers". If
you have more than one, address them all.
2. Make sure your content and graphics are relevant
to your web site's theme. You wouldn't want to use
a bird graphic on a business web site.
3. Alert visitors by email when you add new content
to your web site. This will remind people to revisit
your web site.
4. Offer a way for visitors to contact you on each
web page. List your email address, fax number and
phone number.
5. Give people the option of viewing your web site
offline. Offer it by autoresponder or printer friendly
version.
6. Make sure a least 50% of your content is original.
The other option is to offer something else original
other than content, like software or an online utility.
7. Offer your visitors incentives for revisiting your
web site. You could give them new content, ebooks,
software, ezine, etc.
8. Publish a FAQs for your business, product and
web site. They could have questions about multiple
parts of your business.
9. Make sure all links on the navigational bar are
clickable. If people can't get to where they want to
go, they will leave.
10. Organize you web site in logical and profitable
sequence. You don't want to give a freebie before they
learn about the product(s) you're selling.
Saturday, December 20, 2008
Search Engine Optimisation For Your Blog
SEO Importance In Blog Advertising
SEO Importance In Blog Advertising
Having a blog on the Internet that gives people some
good informaton doens’t do a lot of good if people
don’t know that it’s there.
If you want people to be able to find your blog,
something that is important is that you have good
Search Engine Optimization, or SEO.
Whenever you put one or more words into a search bar
to look for something, the SEO of a website is what
helps bring up those websites.
For example, if your blog is about Harry Potter, you
are going to want to be sure that your blog includes
popular terms such as Harry Pottter, JK Rowling, and
other things that are related to Harry Potter.
Think about the things that people look for when they
are interested in Harry Potter, and the kinds of
things that come up when you search.
It’s always a good idea to use your own experience
when you are optimizing your blog for searching.
Think about what has worked, what hasn’t worked, and
use them for your own blog SEO. This way, when someone
puts one of the terms that you put in your blog into a
search engine it will be one of the sites that comes
up.
Of course, there are other factors that come into play
that determine where your blog will come up in the
list, but everyone starts somewhere.
The more keywords that your blog uses, the more people
will come to your blog. It just takes time and
patience.
SEO Importance In Blog Advertising
Having a blog on the Internet that gives people some
good informaton doens’t do a lot of good if people
don’t know that it’s there.
If you want people to be able to find your blog,
something that is important is that you have good
Search Engine Optimization, or SEO.
Whenever you put one or more words into a search bar
to look for something, the SEO of a website is what
helps bring up those websites.
For example, if your blog is about Harry Potter, you
are going to want to be sure that your blog includes
popular terms such as Harry Pottter, JK Rowling, and
other things that are related to Harry Potter.
Think about the things that people look for when they
are interested in Harry Potter, and the kinds of
things that come up when you search.
It’s always a good idea to use your own experience
when you are optimizing your blog for searching.
Think about what has worked, what hasn’t worked, and
use them for your own blog SEO. This way, when someone
puts one of the terms that you put in your blog into a
search engine it will be one of the sites that comes
up.
Of course, there are other factors that come into play
that determine where your blog will come up in the
list, but everyone starts somewhere.
The more keywords that your blog uses, the more people
will come to your blog. It just takes time and
patience.
Thursday, December 18, 2008
Join A Community
Join A Community To Advertise Your Blog
Something that you will find, especially if you join
something like LiveJournal or GreatestJournal, is that
users just like you have created communities for
people with common interests.
There are communities for just about any subject, and
if you find that there isn’t a community for the
subject you can create one. This is a great place to
advertise your blog.
The nice thing about communities is that there isn’t
any limit as to how many communities that you can
join.
For example, say that you love blogging about books,
horseback riding, and skiing in Tahoe. All you have to
do is look through the communities for ones that have
those interests and join them.
As long as you post something related to the topic to
the chosen community, people will see you and perhaps
they will check out your personal blog.
Something to remember is that you don’t want to write
a post tht is one sentence long in order to get people
to go to your blog. They will want to know that what
you write is interesting and is something worth
reading.
Joining communities can be a great way to advertise
your blog and drive traffic to it. If you are
referring to something that you posted about on your
blog, you can use a link back to your entry in your
post.
As with posting comments on someone else’s blog, you d
on’t want people to think that you joined a community
simply to get traffic to your blog. Otherwise, people
won’t visit your blog and you may get banned from the
community as well.
Something that you will find, especially if you join
something like LiveJournal or GreatestJournal, is that
users just like you have created communities for
people with common interests.
There are communities for just about any subject, and
if you find that there isn’t a community for the
subject you can create one. This is a great place to
advertise your blog.
The nice thing about communities is that there isn’t
any limit as to how many communities that you can
join.
For example, say that you love blogging about books,
horseback riding, and skiing in Tahoe. All you have to
do is look through the communities for ones that have
those interests and join them.
As long as you post something related to the topic to
the chosen community, people will see you and perhaps
they will check out your personal blog.
Something to remember is that you don’t want to write
a post tht is one sentence long in order to get people
to go to your blog. They will want to know that what
you write is interesting and is something worth
reading.
Joining communities can be a great way to advertise
your blog and drive traffic to it. If you are
referring to something that you posted about on your
blog, you can use a link back to your entry in your
post.
As with posting comments on someone else’s blog, you d
on’t want people to think that you joined a community
simply to get traffic to your blog. Otherwise, people
won’t visit your blog and you may get banned from the
community as well.
Wednesday, December 17, 2008
Getting Readers To Read Your Blog
Getting readers is one of the hardest things to do in Blogging.
Blogging traffic is a give and take relationship.
Sometimes one of the best ways to get traffic to your
blog is by visiting someone else ’s blog.
Go to their blog and read one of their entries, or
read a few of them. Chances are that you are going to
find something that you have in common.
When you find something that you find truly
interesting on a blog, leave a comment so that they
know that you were there.
One of the best known blogs available is LiveJournal.
A great feature of LiveJournal is that you can search
for interests on their site and it will come up with
results of those who have that interest.
Are you interested in horseback riding You can see
what other bloggers are interested in horseback riding
as well.
When you are commenting on someone’s post, you want to
make sure that you don’t leave generic comment. If you
like the post, say something about what you read in
the post.
After you have commented on the person’s post, then
you can say something like, ‘I really like horseback
riding too. I had a similar experience to yours.’ and
then use it to link back to your journal.
But be sure that you sound sincere when you are
commenting, and don’t make them feel like you’re just
fishing for traffic.
If someone thinks that you are using their blog to get
more traffic to yours, they won’t visit your site and
your efforts will be wasted.
Blogging traffic is a give and take relationship.
Sometimes one of the best ways to get traffic to your
blog is by visiting someone else ’s blog.
Go to their blog and read one of their entries, or
read a few of them. Chances are that you are going to
find something that you have in common.
When you find something that you find truly
interesting on a blog, leave a comment so that they
know that you were there.
One of the best known blogs available is LiveJournal.
A great feature of LiveJournal is that you can search
for interests on their site and it will come up with
results of those who have that interest.
Are you interested in horseback riding You can see
what other bloggers are interested in horseback riding
as well.
When you are commenting on someone’s post, you want to
make sure that you don’t leave generic comment. If you
like the post, say something about what you read in
the post.
After you have commented on the person’s post, then
you can say something like, ‘I really like horseback
riding too. I had a similar experience to yours.’ and
then use it to link back to your journal.
But be sure that you sound sincere when you are
commenting, and don’t make them feel like you’re just
fishing for traffic.
If someone thinks that you are using their blog to get
more traffic to yours, they won’t visit your site and
your efforts will be wasted.
Tuesday, December 16, 2008
Blogger Forums
Blogger Forums - A Great Place To Advertise Your Blog
No matter what type of blog that you have, one of the
best places that you can advertise your blog is to
join a blogger forum. After all, everyone who posts
there has a blog and thats the main subject.
It’s a great place to meet other bloggers and to
advertise your blog.
There are quite a few blogger forums that you can sign
up for on the Internet. One is known as Bloggeries,
where you can show off your blog, get your blog
reviewed or review other blogs, and find lots of tools
that you can use for your own blog.
Another good place to go is to Blog Forum.
Blog Forum, like Bloggeries, has spots for you to
market and show off your blog,
Blogger forums are a great place to advertise because
everyone in them are of the same mind and want to make
certain that their blogs get noticed and read.
If you use your blog to advertise something that you
are selling, or you want to get a lot of traffic to
your blog in order to make money, you want to go
someplace where it can get exposure.
When you advertise on a blog forum, you know that you
are placing your advertisement in a place where
blogging is something that people enjoy.
Just remember when you are posting to a forum to read
the rules and abide by them. That way you’ll get your
blog noticed and you will know that you are doing the
right thing.
How To Sell Online Home Page
No matter what type of blog that you have, one of the
best places that you can advertise your blog is to
join a blogger forum. After all, everyone who posts
there has a blog and thats the main subject.
It’s a great place to meet other bloggers and to
advertise your blog.
There are quite a few blogger forums that you can sign
up for on the Internet. One is known as Bloggeries,
where you can show off your blog, get your blog
reviewed or review other blogs, and find lots of tools
that you can use for your own blog.
Another good place to go is to Blog Forum.
Blog Forum, like Bloggeries, has spots for you to
market and show off your blog,
Blogger forums are a great place to advertise because
everyone in them are of the same mind and want to make
certain that their blogs get noticed and read.
If you use your blog to advertise something that you
are selling, or you want to get a lot of traffic to
your blog in order to make money, you want to go
someplace where it can get exposure.
When you advertise on a blog forum, you know that you
are placing your advertisement in a place where
blogging is something that people enjoy.
Just remember when you are posting to a forum to read
the rules and abide by them. That way you’ll get your
blog noticed and you will know that you are doing the
right thing.
How To Sell Online Home Page
Monday, December 15, 2008
Email Groups
Email Groups - Great Places For Advertising
A Blog
I touched on this subject in an earlier post.
Something that has become increasingly popular since
the Internet has grown are the email groups that are
available through Yahoo, MSN, and other venues.
They are a great way to meet other people who have a
common interest, and are very similar to the
communities that are available through blogging sites.
There is plenty of diverse subjects and there are
communities for just about any subject.
These groups can be a great place for people who have
a blog about the subject and want to share it with
other people.
Most of the time when you join a group, you are
encouraged to take a moment and to introduce yourself.
This is a great opportunity to tell people about your
blog, but make certain that you don’t overdo it.
Just like with any of the other places you will
advertise your blog, you want to make people want to
go to your blog. If you are too overbearing, you will
turn people off.
If your blog covers different subjects, you can
advertise it on the other groups that cover those
subjects as well.
Make certain that your post to the groups is
interesting and that you let people know what it is
that your blog is about. There’s nothing worse than
getting taken to a blog under false pretences.
When people visit your blog, make certain that you
thank them for visiting and respond to comments that
they leave.
If they know that you appreciate the time that they
took, they are more likely to come back again.
How To Sell Online Home Page
A Blog
I touched on this subject in an earlier post.
Something that has become increasingly popular since
the Internet has grown are the email groups that are
available through Yahoo, MSN, and other venues.
They are a great way to meet other people who have a
common interest, and are very similar to the
communities that are available through blogging sites.
There is plenty of diverse subjects and there are
communities for just about any subject.
These groups can be a great place for people who have
a blog about the subject and want to share it with
other people.
Most of the time when you join a group, you are
encouraged to take a moment and to introduce yourself.
This is a great opportunity to tell people about your
blog, but make certain that you don’t overdo it.
Just like with any of the other places you will
advertise your blog, you want to make people want to
go to your blog. If you are too overbearing, you will
turn people off.
If your blog covers different subjects, you can
advertise it on the other groups that cover those
subjects as well.
Make certain that your post to the groups is
interesting and that you let people know what it is
that your blog is about. There’s nothing worse than
getting taken to a blog under false pretences.
When people visit your blog, make certain that you
thank them for visiting and respond to comments that
they leave.
If they know that you appreciate the time that they
took, they are more likely to come back again.
How To Sell Online Home Page
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