Copywriter: How to end your Sales Page

Copywriter: How to end your Ads

Sometimes even for the best copywriter, how to close the advert or sales page. Is the biggest stumbling block. Do you say OK now buy my product or maybe cheerio? Here are some suggestions that I hope will not just close your ad or sales page but close the deal as well.


As a copywriter, how about telling your readers what may happen if they do not buy your product. Highlight a problem that would be difficult or better still, impossible to resolve without your product. On the other hand, tell them the most beneficial aspect of your product and how it will change things for the better.


An old trick sales people would use during a sales pitch is to ask a series of questions that end with the answer “yes“. For example, do you agree this will benefit you? . Did you notice how low the price is? etc etc. Then at the end of the ad while the reader is in the mindset of saying yes ask the reader to buy the product.

Sometimes it is hard for salesmen to stop talking, so much so they they talk themselves out of the sale. This can also affect the copywriter. How do you finish your sales pitch. . You could end your ad copy with a deadline.This ads urgency to your copy. Tell them it's a limited time offer and they need to order by a specific date.

I have also seen ads and sales pages which summarise the main benefits to finish off with and this is a good technique for the copywriter. How you do it is up to you but you could just do a short review of the whole sales page bullet pointing the unique selling points.

For the copywriter, how to finish on a high upbeat text is the main challenge. If you study other sales pages the big hitter at the end is the guarantee. Whether it be all your money back or triple your money back if you are not satisfied with the product it is up to you.

I would combine this with testimonials which are always a powerful tool to have in your armoury especially if it is a well known person who is complimenting your product.

Another concern for the copywriter- how do you get your reader to take action and by right now. One way would be to finish your ad with a discount or free bonus if the product is purchased today.

A powerful way to end your ad if it is possible is to offer your product for a free trial period to begin with. If you are confident your product will satisfy your customer‘s needs go for it. Very few customers will send it back if it is that good..