Are you giving your readers enough proof that your product works. You can have all the flowery language you want in your advert or sales page but it will be very unconvincing unless you have evidence that your product does what it says.
Your mission, should you choose to accept it, is to prove that your product will solve the problem, or will give your reader the information he or she is looking for. How many times have you not been swayed by an advert until you hit the testimonials and low and behold someone has had the same problem as you and the product being advertised has resolved the issue? This is no coincidence. The proof has been put there on purpose.
To be blunt, proof is probably the most persuasive copy you can write on a sales page or advert. Why, well possibly because there is so many scams out there nobody trusts anybody anymore and are crying out for some evidence that your product is not a scam.
There are 2 types of proof:
1/ Evidence that the creator of the product has achieved what he or she has claimed to achieve from the product. ie The creator needs to show the problem and how the product has resolved the problem. This is not as powerful as the next one as readers are normally skeptical about a creator of a product blowing his or her own trumpet but it is still good to have the creator's thoughts in your sales page.
2/ One of the buyers of the product need to publish a testimonial stating how the product has helped resolve an issue. Obviously the more testimonials the better. This is better than the first as it is evidence from a third party.
Speak to you soon about how to start persuading your readers to buy from you.
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