Ok so you are certain that proof that your product will make it sell like hot cakes. Problem is, you can't just magic the proof out of thin air, so where do you get the proof from? Here are some ideas.
You should have a blog running by now, if you do not then start one today. It will take 15 minutes and is a godsend to get feedback on. Use these comments in your sales page or advert to show you are the expert or that you are trustworthy.
Find reviews on your product and if they are good get permission to use them on your future sales page or adverts as testimonials.If your product is too new for this, give it away free and in return as for a review or testimonial. This is a super way to get quick testimonials on your sales page.
Advise buyers of your product that if the give you a testimonial about your product you will allow them to put their website domain in the text and therefore generating traffic and then it is a win, win situation. You may even want to interview these people to do a case study and ad this to your sales pitch.
Create a guest book on your blog or website to get a discussion going and use this as evidence that your product works.
Last but by no means least, ask your buyers for feedback and mention you may use this in your next advertising campaign. if they like your product they should have no hesitation in giving you a testimonial.
Getting your first testimonials can be a little daunting but like all internet businesses you have to stick with it. What ever you do, never make up testimonials. You will be caught out and it is morally wrong. I once saw an advert with testimonials and each one had text of who they were and how big the were on the web and a photograph. The next day I found a review on the internet saying these people did not exist in a Google search so they couldn't have been that big.
Anyway speak to you soon.
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