Use Selling Triggers

Selling Triggers

Here are some ideas to get your reader to take immediate action and seal the sale.

1. People like surprises . It is a change from their everyday routine. Offer a surprise if the reader orders your product. Make it a valuable surprise and relevant to the product.

2. If a prospect is unsure about the purchase he or she will subconsciously look for an excuse not to buy. Therefore it is vital that the ordering process is simple and not complicated.

3. Prospects always look for security. Tell your readers that you have secure ordering and privacy policy.

4. People like to receive compliments for their achievements. Give your prospects plenty of compliments for them considering your product. Tell them the are how smart they are for recognising a good deal when they see one. Don't go over the top though

5. People like to invest rather than buy as it suggests they will get their money back and more. Or it suggests they can use this product the rest of their lives. Your sales copy therefore should be about investing not buying if possible.

6. Readers like to be the first to learn or use something. Use words and phrases in your ad copy like"New", "Just Released", etc.

7. A product that solves problems is s Godsend. Explain what the problem is and then tell them how your product can help them solve that problem.

8. If the product you are selling will make them or their family happy use this in your copy. People like to make other people happy.

9. People want to remove barriers to achieve their goals. Advise your prospects what barriers this product will remove and which goals they'll achieve by ordering your product.