Unique Selling Point

How do you get customers to buy your product rather than your competitors? The answer is you need a Unique Selling Point.

A unique selling point is something that sets your product apart from your competitors. To compete with other products nowadays, especially online, you need a unique selling point. You need to study similar products to ensure your competitors do not have the same unique selling point or it is back to the drawing board. Here are some ideas to get you thinking about what your product's niche is.

Your unique selling point could be that you offer free delivery to te customers home or business address. This may cost some money initially ,but, you will gain the extra customers to make up for it.

Your unique selling point could be that you offer a you product cheaper than your competitor. If this is not possible an alternative could be a one off Fire Sale.
Your unique selling point could be that your product accomplishes results quicker than similar products. This unique selling point is very relevant because people expect results immediately.

Your unique selling point could be that your business has been established longer than your competitors and therefore has more credibility. People assume you are not a "Fly By Night Trader" who will disappear s soon as the sale has been made.

How about some of these unique selling points: Does your product smell, taste or sound better than the others on the market. Does you product feel or look better than the rest. These are great selling points as the readers use their imaginations and vision themselves owning it.

“It is a most extraordinary thing, but I never read a patent medicine advertisement without being impelled to the conclusion that I am suffering from the particular disease therein dealt with in its most virulent form.”
Jerome K. Jerome

Is your product portable and easily carried around? Can it be used without a mains connection? Can it be used abraod? In this day and age these would be a fantastic unique selling point.

Your unique selling point could be that you've won a award for your product. This increases credibility in your product and would definetly make your product stand head and shoulders above the rest.

Another unique selling point could be that your product will last longer than similar products on the market. This would save your customer money in the lng run and the bother of having to renew it.

Your unique selling point could be that your product is simple to use. The last thing your customer wants is a 300 page instruction manual that only a rocket scientest could understand.

What about safety features? This is a great unique selling point. Your customers will actually pay more for a product if it is proved to be safer than the rest.

Your unique selling point could be that your product was hand made. The perception by the public that handmade products stand for quality. If someone has taken the time to make this product by hand then the assumption is it will be well made.

Your unique selling point could be a money back guarantee no questions asked. Or even a lifetime warranty or an instant replacement should the product not work.

I hope this starts you thinking about your product or service's Unique Selling Point. there are dozens more and onc you find yours I am sure you wll see a increase in sales.

Hot To Capture Email Addresses

Building a list of email addresses is not that difficult but it will take time. That said, it is time well spent when it comes to marketing.

Ask readers to sign up to your e-zine if you have one. It's a good idea to also give your viewers a free gift when they sign up. You could also ask your viewers to sign-up to get access to download a free ebook. Try to get an ebook which is related your target audience.

Give your readers a free membership inside your member's only web site. You will need to ask your viewers to sign-up to receive a user name and password. Another idea would be to have a competition or sweepstakes at your web site. Ask your viewers to give you their contact in formation to enter.

A unique idea would be to offer your readers free consulting via e-mail. They could fill out a web form to e-mail you with their questions.

Organize an interactive poll on your web site. Ask your readers to e-mail you their suggestions or votes.
A good tactic for capturing email addreses is to have an online survey. Have readers fill out a survey on your web site. If possible, give your viewers a free gift as an incentive to fill out the form.

Offer a free online service from your web site.Have readers fill out their contact information to sign-up to the free service. Ask readers to sign your guest book. Tell your viewers they will get a free gift in return. Offer a free affiliate program for your readers. They will have to sign-up in order to receive affiliate link, marketing materials and commissions.

Allow readers to submit a free classified advert on your web site. Require your viewers to give a valid e-mail address in order to post an advert. Give people who visit your web site a free course sent via autoresponder. Just ask your viewers to fill out their contact information to receive the free course. Offer your readers free software to download. Have your viewers sign-up to get a password to unlock the software.

So there you are, a dozen or so ways to start building your email list. Remember to always tell your customers that their email address will never be passed on to anyone else. Have fun.

Make More Mone From Existing Customers

Once you have your regular buyers coming to your site or you have an email list it is very easy then to sell even more products or services to them. They already respect you and hopefully you have built up some trust which is crucial for further sales.

Insert your sales copy for another product in the first product package your customer buys from you. Sell a basic product and tell readers for a little more money they can receive the advanced edition. Give your buyers a free subscription to your e-zine and include back end products in each issue. You could also charge readers a little more money to get the selling rights for your product or service.

Send your buyers greeting or birthday cards at with your back end product offer included.In fact this could be done for non buyers as well, why not? Offer your buyers a money off if they buy 2 or 3 of the same product or service. Don't forget to include a back end product offer on your online"thank you" page. Try to give your readers money off to your subscription product if they subscribe for a longer period of time. How about sending your customer a free surprise gift with your back end product offer included. . Give your buyers a money off if they buy over a certain number of any products. Publish a back end product offer inside any of the information products you sell. package your products together in package deals to make more profit form each sale. . Include a back end product offer inside your"customer's only" online club. Use an affiliate product as an upsell or back end product. Always follow-up with your buyers to see if they're satisfied and offer them another product. Offer readers a free sample of your product and tell them they will get a money off if they order now. Send your buyers a "thank you" e-mail with a back end offer attached. Offer your buyers add-on products like gift wrapping, batteries, imprinting, etc. Encourage your buyers the option of signing up to your "future product offers list". Explain to readers that for a little more money, they can extend the guarantee of the product or service.

These are just a fraction of the ways you could encourage your existing customers to buy even more products and services of you and if you treat them right, for a log time to come.

The Puppy Dog Sales Technique

Probably The Most Powerfull Selling Technique Ever

Some of you may know this by another name but it all boils down to the same idea.

Here's a quick story:

A wee girl wants a puppy for her birthday. Her Father is not sure this is the best present for the girl but looks into it to check the cost, breeder or pet shop, what kind of dog etc etc. He narrows it down to 2 sellers. He checks one out and everything is perfect. Small dog, reasonable price and has had its vaccination.

However, he wants to be thorough and says he will check out the other seller first before making his decision.

He meets the 2nd seller and he is offering the a slightly larger dog, slightly dearer and has not been vaccinated yet. Straight forward decision for the Father you may think. Well you haven,t met our second salesman. He uses the Puppy Dog Technique which is one of the most powerful selling strategies known.

He invites the father to take the dog home to try it out. See how the kid gets on with it. |See if she is Right for the dog. No charge, Keep it a week and bring it back if it is not suitable. You Have nothing to lose.

Father takes the dog home and lets the kid look after it for a week.

Do you think for one minute that his daughter is going to let him take the dog back. NO WAY!

Father returns to the seller money in hand and buys some more food and other pets supplies.

2nd example. I used to work for Ford Motors and their policy was to give driving instructors a discount on their cars. That's very kind of them you may say.

Kind no, wise, yes. It is purely the puppy dog technique. When I passed my test the car I wanted to buy was the one I learned in. New drivers lack confidence and like to stick to what they know and therefore are more likely to stick to a Ford if the learned in a Ford.

You can use this yourself by offering your product for a months trial. Once the prospect gets used to how your product works he or she will be unlikely to buy another similar product that they don't know.

9 ways to Get Your Ads Noticed.

Make Your Adverts Sell

1. Place colorful eye catching graphs, pie charts pictures and anything else you can think of that will draw attention to your copy.

2. Emphasise free gifts and bonuses your prospects will get if the purchase your product. You can di this by changing the colour of the font or background colour just for this purpose.

3. Keep the sentences as short as you can without losing important features of your product.

4. Try to highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and colour to emphasise the important words or phrases.

5. If at all possible use Before and After pictures in your ad.

6. Use a headline that grabs the attention of prospects. Offering a free gift s usually a good bet.

7. List of benefits and features stand out by itemising them with numbers, bullet points or dashes..

8. Most people skim through ad copy so use subheadings throughout to catch their attention.

9. Grab their attention b using adjectives to describe your product. For example sizzling, incredible, highpower, , killer etc.

SPEAK TO YOU SOON.

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Write Adverts That Sell

Write Adverts That Make The Reader Take Action

Writing a profitable advert that gets prospects to buy you product or services is not hard. It just takes a little practice.

If I was just starting I would check out every advert you see in magazines and papers and cut out the ones that grab your attention and paste them in a scrapbook. Hey, if caught your attention it will catch other peoples as well and this is the crux of a good advert.


So what makes a classified ad good or bad?



You need to grab the readers attention Most people glance over a page full of ads so there is a lot of competition out there. So why should they look at yours. The first 3 words of an ad are the most important, so they have to be attention grabbing. Try these: FREE, MAKE MONEY or WIN

The next step is hook the prospect in to reading the rest of the advert. To do this we very quickly announce other benefits before the prospect decides to leave. Easy, Simple, Make big money....We will show you how, discover the secret



In the language of the copywriter, you've grabbed the attention of your prospect, and interested him with something that even he or she can do.


Next we want initiate the desire of the prospect want to take up your offer. Often copywriters miss this important ingredient out of their adverts and a lot of sales are lost just because the prospect needs a little reassurance that this is that it is not a scam, and it is not complicated. He wants to hear that the product is Guaranteed, His money is Secure and the product has Clear Instructions and Simple to Operate

The prospect knows he has nothing to lose now and wants your product. It is time to ask for the money or as sales people put Close The Sale You need action from the buyer and he needs a small push in the right direction. Use words like Limited offer, act now, Only 100 left, First 100 customers only and Write today.

What I have just shown you is the basic advert and it comes under the age old sales rule: AIDA.....You may have heard of this before: Attention- Interest- Desire - Action .

One last point : the adverts that sell most are the ones with a name on it. So stick your name in the ad and your business address and phone number. Don't give the prospect any excuses for not buying. Be transparent and the reader will trust you and that is the ultimate goal of the salesman.

So lets try it:

My Granny CAN BEAT ME AT CHESS! Well that was until a friend told me about this great new book. How To Beat Your Granny At Chess


Discover the Secrets that the Grandmasters of chess don't want you to know about. Learn the simple techniques to play like a grandmaster and thrash your friends and your Granny at chess (or your money back, no questions asked)

This book normally costs $20 but I have secured 100 of these and I am selling them for $15 to the first 100 who sign the form.

Remember I only have 100 copies. Sign Here.


Well I'm sure you could write a better one but you get the idea. Now where do I sign?





Speak to you soon.

Profit from Google Adwards

How To Make A Profit From Google Adwords Ever

Google adwords provides fast advertising for your product or services you offer in your chosen niche. These advertisements appear along side websites with similar interests. You pay for every click on your advert and therefore you have to filter your keywords very carefully so the reader knows for example you are selling a product or a service rather than giving something away free. In other words, make it obvious from the start you have something to sellor the reader will click your Ad then click away and you have lost your money.

Presently, Google garners views from about 80% of the Internet users in the U.S. alone. To add to the exposure, the advertisements are also prominently displayed In Gmail, Google's own electronic mail service.

There is no secret that Google AdWords provide not only useful service to businesses, it also enables them to save money and earn a lot of profits. The service requires payment only when the ads are looked at, whether it gets clicked or not. A merchant can monitor the performance of an ad through an online account control center provided by the service. The ads will appear shortly after the required billing information of the advertiser is submitted. Maximum payment is charged per thousand views.

But however powerful this online advertising tool is, it is still necessary that marketers create an effective AdWords strategy to rake in the profits. In fact, an AdWords campaign that is poorly implemented can even make advertisers lose money.

There are several benefits for knowing the operations of Google AdWords inside and out. First, with the service, an immediate test is available to know the marketability of a product. Second, it is possible to produce leads. This can be done by offering free options for users so that their email addresses can be procured. Third, it is possible to sell the advertiser's own products without using middle men, and in this way, reduction in total products will increase considerably. Fourth, it is also possible to sell the products of other businesses aside from one's own by using affiliate programs. Commissions will be collected for each every product sold, and this is done by directing online users to the site.

Here are several strategies to produce an effective AdWords campaign, which will produce profits for advertisers in no time.

1. Come up with a large quantity of keywords or keyword phrases that highly-targeted but costs less. It is vital since an advertiser pays for each click done on the keywords.

2. Create descriptions and advertisement headlines and test-run them to determine which of them is more effective. Here is a tip: the greatest benefit of a product or service should be mentioned in the headline and description.

3. The keyword-matching option available should be utilized to establish better targeting of the ads.

4. Concentrate the designation of ad impressions to specific regions or countries as soon as customer data is produced.

5. Place a sign-up box for subscribers on the web sites being promoted

6. Provide a Dynamic Hyper Text Markup Language pop-up for the sites. Unknown to some, pop-ups are can be used on landing pages provided it does not result in opening up new windows.

7. Put strong words in the ads, the type that appeals to the five senses of a user. Avoid using verbs that are abstract and personal. For instance, use tell instead of inform, change instead of modify, want instead of desire.

8. Avoid assigning too many keywords in an ad group.

9. Establish a daily budget for the ads. It is best to allocate a small amount to be paid for each click the ad gets.

10. When writing the ads, make sure there is rhythm to its flow. It arouses better reaction from people.

11. Remove those ads that are not getting many clicks from users and constantly edit those that prove to be functional.

12. Manage and keep track of the campaigns religiously. An advertiser will get to know which of the keywords utilized generates the highest impressions and click-throughs.

Competition is truly tough nowadays, so advertisers should utilize all the channels available to them in order to get profits. Through Google AdWords, they can bring expansion in their advertising campaigns and reap rewards from it.

Why Choosing Google Adwords Pay off

It has been estimated that almost 80 percent of all internet users use the Google network. So it is no wonder that a lot of online advertisers choose to do their promotion using Google adwords. This is a remarkable feat given that Google only started in 1998.

At the time Alta Vista and Yahoo were the heavy weights when it came to the world of search engines. But in such a short span of time, the remarkable Google has established itself as the leading and most widely used search engine in cyberspace.

Choosing the right adwords

How it works is that the ads will appear in the order of the most relevant searches made by the users. This is why Google is so effective. It gives the users what they want, and what they need.

More importantly, for advertisers this means that if their ads place high on the ranking they would pay less for their adwords. If they place low, they would have to pay more. If they do not get clicked at all, they would become inactive in the search engine. This is why it is important for advertisers to choose the right words that internet users would respond to!

Those who choose the Google program have the option of selecting the adwords that will go into their ads. This is essential, since the right choice of words can generate a lot of traffic to the advertiser's website. This is important, since in the world of online commerce, a lot of traffic means potential earnings! The best thing about this is advertisers only get charged when someone clicks on their links which contains these adwords.

Do your homework

The key to success is that advertisers would have to anticipate the needs of their potential customers. If their keywords pertain to a particular business; it would be best if they would do some research on what areas of their business people would inquire about the most. This way, they would have an idea of what type of possible adwords they would need to incorporate into their ads. This will help peak the interest of their potential customers and make their ads place high on the ranking list.

This way they would not only bring in traffic into their website; but they would also be rewarded by Google by being charged less for the effectiveness of their adwords.

Methods of placing your Google adwords

There are a variety of ways you can advertise your ads on Google. You can go with the exact match of keywords on your search engine. This means that that only ads that will appear on the search engine are those that match the exact words typed in on the search engine by the user.

Another way adwords work is by phrase. If the words in the phrase matches the exact order in which it appears in the ad, the ad will appear in a search engine. The ads don't have to contain all of the words that are typed in by the users.

Google adwords users also have the option of putting their ads on a broad search category. Any words that are typed into a search engine will yield a result that contain keywords that appear in the ad regardless on the word order.

False advertising

Sometimes it happens that a person chooses keywords and places them in ads whose contents are completely unrelated to the topic of their websites. As a result these don't receive any hits. It then drops in the ranking. When this happens the person responsible for the ad receives notification on the mail about their poor results. Enabling them to make the changes necessary to make their ad campaigns more effective. If they choose not to act upon this, and their ads continue to yield poor results, then the ads will be suspended.

Other benefits

Placing an ad with Google adwords help you assess the market value of your online business out there in cyberspace. Given that you are provided with statistical data. Since you know how often your ads appear on the search engines, and the number of times anyone clicks on your ads, and so.

Advertisers get an idea of how well their online business is fairing based on this information. Allowing them to run their business websites, and steer it in the right direction according to these statistics.

Those who are looking to find profits through the aid of advertising would benefit tremendously by using Google adwords. Not only do they provide good service, but they are also one of the most sought after networks in cyberspace by those internet users who are looking for great service. This is why most entrepreneurs who are looking to advertise their service or product turn to Google adwords to help them attain advertising success!

Adwords API

Same Game, New Rules: Online Advertising with Google AdWords API

You’ve probably heard over the grapevine something called Google AdWords API. Just three little letters and yet, it is a big thing to those who know what it means. But just before you’re told what API means, here’s a quick description of what AdWords is and how it works:

When you conduct a search on Google, you will find that along the listings on the results page are text ads. These ads are what Google calls AdWords. These ads are placed by businesses, which have signed on with Google on the AdWords program. The kinds of ads shown are relevant to the topic you looked up.

Google, however, does not charge for simply showing the ads. The advertiser will pay only when a Google user clicks on the ad. The cost per click (CPC) is determined via bidding where the advertisers value a keyword’s CPC depending on how popular and how often the keyword is used. Basically, the principle is that the more popular the keyword is, the higher the CPC becomes.

This setup has made it so that business, big and small alike, can conduct an effective and cost-efficient advertising campaign online. However, even good things can become better. And this is why Google has introduced AdWords API to its advertisers.

API stands for Application Programming Interface. But before you get intimidated with the term, think of it as simply a means by which Google allows its advertisers to manage their AdWords campaign with a lot more efficiency and flexibility.
Before API, Google advertisers had little to no control over the frequency, schedule, and location their ads are shown. That is not to say that the results are disappointing. In fact, there are a lot of satisfied advertisers who get impressive results with AdWords as is.

But there are some advertisers who would like to have a bigger hand on how, when and to whom are their ads are being shown and this is where API comes in.

Through the API, companies and businesses advertising on Google are given the opportunity to connect their own computer systems to Google’s (particularly the AdWords server). This allows the advertisers the ability to manage their text ads in matters like as delivery and pricing of their ads.

This ability may spell a huge change for Google. It will allow a change from a company that provides an online service to one that will be able to offer a venue for delivering ads all over the world.

Some experts even say it is not far removed now for the company to step into commercial transactions with the API. That means it may be possible that some day companies like eBay may find themselves competing against Google. (But that, of course, are speculations as of now.)

Currently, Google AdWords API is only available to its advertisers, excluding the Google AdSense affiliates. Initially, Adwords API benefits companies that already have in their employ personnel with the necessary technical skills to interact with the AdWords server. Programming skills, in particular, are required to do exactly that.

However, it is foreseen that in the near future the demand for this programming knowledge will create a market for a third party service that will be able to cater to companies who may not be able to have their own programmers but would still like to avail of the flexibility AdWords API offers.

So how exactly would an API benefit an advertiser?

If you’re at all familiar with how complex an online advertising campaign can get, you would know that it is typical for an advertiser to hold and conduct several campaigns at the same time. Managing this can be a complex and daunting task since each campaign can contain several AdWords, which in turn contains several keywords. It is not uncommon to find an advertiser needing to manage thousands of keywords at any given time.

Not only do you need to manage how the ads are delivered, you also need to know what campaigns work and which AdWords generate the most hits, which in turn reflects which keywords produce the best results. This is necessary so that an advertiser can focus his advertising budget to the keywords and campaigns that generates the most business.

Before API, doing that has been generally a straightjacket experience since the programs used to manage the ads are not customized to the business’ particular needs. What little information is generated is usually unable to answer specific questions each business asks to conduct an efficient campaign.

Google, having thousands of advertisers, cannot cater to each and every one. But to keep them happy, Google has allowed them access and the freedom to create programs to do what they want (within specific boundaries, of course).

Put in more layman’s terms, it is much like the owner of a restaurant allowing you the use of the kitchen and the staff to make your meal exactly the way you want it.

Applications that manage campaigns, report functions and track traffic are just some of the features developers can create for Google advertisers with the API.

Google AdWords API primarily uses SOAP (Simple Object Access Protocol), WDSL (Web Service Description Language) and SSL (Secure Server Location) as its core technologies. It currently supports Java, Perl, .NET, XML and PHP.

To protect overtaxing servers, a quota system is implemented. The quota limits the number of actions you can perform over Google’s servers for a given period. These actions are monitored by Google and if an advertiser feels that he needs an increased quota to manage his campaign more effectively, a request can be put through to Google for assessment.

The API also allows advertisers to create a system where multiple users can log into a single AdWords account to perform varied functions. The advertiser can then manage and set limits to the movements of their own staff when transacting with Google’s servers.

Google AdWords API is a big step not only for Google itself, but for its advertising partners as well. It introduces new rules that make for a more interesting playing field. The question of how far this innovation will take this industry can only be answered by the players themselves. Until then, the rest of the world will look on with much interest.

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Google Adwords : How it works

How Google Adwords Work

You have probably seen Google adwords on some websites before. These are the text advertisements that appear on the results page of your Google search.

For example, you’re looking up information on macro photography. You would very likely then type in the words “macro” and “photography” into the Google search box. Those words are called keywords and Google uses them as the basis to look for information on the Web.

Google publishes its findings back to you on what’s called a results page. The results page is a list of webpages Google suggests you visit to know more about your topic of inquiry (in this case macro photography).

On the results page there are text ads. One is about an online store that sells cameras, while another is from a company that offers photography printing services.

Now you may think that it’s pretty cool (and coincidental) that the ads that appear on the results page have something to do with your topic of interest. But what you should know is that this coincidence is in fact, planned on purpose by Google – and this is how AdWords works. By typing keywords into the search box, you have identified what kind of advertisers will appear on your results page.

To get a clearer understanding of how this works, try to picture yourself as an owner of a business (in this case, a camera sales and repair shop) with a website. As a business owner, you need to let people know about your business and that means you need to advertise.

Before AdWords, that meant you had to spend a huge amount of money on print, radio or TV ads. For smaller businesses it might mean making flyers and posters to be distributed in your area. But that, too, takes time and money.

To make things less encouraging, there is no surefire way of knowing that the people who’ll be seeing your ad are actually interested in seeing it, much less on your actual product or service.

With AdWords, not only are you showing your advertisement to people who are interested in your product, you also spend a significantly less amount of time and money in producing it. This is because of primarily two reasons:

1. Keywords are what matters.
In placing your ad with Google AdWords, you don’t need to spend on expensive productions. All you need is a keen sense of knowing how your (potential) customer thinks.

As in the previous example, when a person types in “macro photography” on Google’s search box, it means he is looking for information about the topic, hence, interested in knowing more.

Google allows you to capitalize on this interest by giving you the opportunity to show the user your advertisement for your camera shop. The user is already interested about your line of business and therefore chances are good that he will read your ad.

Knowing what keywords people will use to look up information allows you to address your ad to a more specific target.

2. Pay only when they click through.
The other great thing about Google AdWords is that the cost of advertising is brought down to very manageable levels. Unlike conventional advertisements where you have to pay FIRST before your ad is shown, Google charges you only when a user clicks on your ad to visit your website.

Just how much is charged for every click? Only as much as you want it to be. Google has implemented a bidding system to “sell” keywords where advertisers, just like you, will dictate how much a cost-per-click (CPC) on an ad will be. The general principle being: the more popular the keyword is, the more expensive it can become.

For example in this case, the CPC on a results page using the (more popular) keywords “macro photography” may cost 50 cents while the CPC on an ad appearing on the results page for the (not so popular) keywords “macro lens maintenance” may just be 20 cents.

However, don’t be misled with this seemingly low cost. Agreeing to pay 50 cents per click may not seem much, but if 200 people click on your ad every day, you’re looking at $3000 per month. Even for a medium-sized business, that is still something to consider. This is where smarter advertisers not only spend less in advertising but also increase their revenue by converting more casual visitors to actual customers.

By using more specific keywords you show your ad to a person whose interests are that much closer to what your business is offering. Therefore, when he clicks on your ad to go visit your website, it is no longer your burden to convince him he needs your product or service.

With this setup, it is not far-fetched to being able to conduct a nationwide ad campaign for your business at a dollar a day AND see encouraging results on the bottomline.

In the end however, all these innovations still build on the foundation of knowing your customer and how they think. Once you’ve got this down pat, AdWords then becomes a much more powerful tool that can increase your online business’ potential to make profit.

Google Adwords

The Benefits Of Google Adwords

Lets be clear. If you are starting out and want to spend the least amount of money until you are sure you have a profitable product Google Adwords may not be for you yet. On the other hand, it is a great way of measuring the market out there for your product and can allocate a certain amount of money for this purpose and no more.

Many businesses have discovered the wonderful system which was developed by Google to market products electronically. This is what we refer to as the Google Adwords. It is a system which is based on the bidding for key words by businesses. When someone searches for a certain thing on the Google search engine, a separate portion for the sponsored links is displayed at the right corner of the Internet browser. The website which have the highest bids will be displayed in the Adwords section. This technique is proven to be a cost effective way of marketing through the Internet.

So, what are the different features and advantages of Google Adwords which seem to attract more and more businesses into engaging into it? Here are some of them:

1) Traffic generation

Google is the major player when it comes to search engines. It has been proven by studies that Google generates 75% of the search traffic in the Internet. The word “googling” has also been put up by Webster Dictionary and is defined as searching through Google. These facts reflect the power of Google and this implies the effects of using Google Adwords to market one’s product or service.

2) Target Audience

By providing a separate section on the different sponsored links to a certain keyword search, Google Adwords makes connections between the buyer and the seller. This is what others would refer to as “laser targeted audience” connection. It clearly segments the market by analyzing the keywords which are inputted by the searcher and the keywords that the businesses bid on.

3) Control on Budget

This is one of the most beautiful features of the Google Adwords system. The system allows for a designation of a daily budget which the participants can change whenever they want to. Participants are charged by Google for the number of clicks that is generated by the Adword system. Google has no business with regards to whatever happens to the transactions after the “click” has been done. A business can actually set a budget so as to effectively analyze the strategies that it employs in the Adwords system. If the daily budget is already exhausted, the participant is taken out of the bidding for the day and this prevents loss of money through advertising.

4) Reports

The Google Adwords system is designed to be able to give the figures which can be used by businesses in assessing their progress in marketing their products through Adwords. Financial indicators such as return on investment and the price-per-click ratio of the advertisements can be computed from the system itself.

5) Strategy

Adwords give flexibility to the businesses in terms of utilizing the most effective way of getting their products advertised. They control their advertisements, its design and the combination of keywords that they would like to bid on. The Google Adwords advertisements are short and concise. They are composed of a title line and a short body which contains the marketing message. It is a very efficient format which can be developed easily and can be altered anytime by the businesses themselves.

There are other ways of marketing one’s products and services through the Internet and Google Adwords is just one of them. However, the Google Adwords system has advantages that are unique to it. The results from using Google Adwords will vary depending on the strategy that the businesses employ in advertising their products. Businesses are encouraged to join the Adwords bandwagon but they are advised to do so with cautiousness and careful planning.

Internet Traffic Generation through Google Adwords

Marketing is one of the essentials of success in the field of business. Marketing is a dynamic field which involves using media to be able to get a promotional message across a target audience. The Internet has become a major tool in terms of marketing products and services.

There are many ways to market using the Internet such as email marketing and putting up affiliate programs. Different methods imply different results and conditions. The Google Adsense hype is one of the most popular and most effective ways to market through the Internet nowadays. Google, with its formidable array of services, has taken Internet marketing into a whole new level.

Google is one a key player in the field of search engines. It dominates the market and generates 75% of the Internet’s search traffic. With this kind of power at hand, it has been able to develop a new system which aims to promote Internet marketing as a whole.

What is Google Adwords?

The Google Adwords system displays advertisements from different participants whenever a keyword or a key phrase is searched through the Google search engine. The participants places their bids on the different keywords and the highest bidders will be displayed on the right-hand corner of the Internet browser. The highest bidders can also be featured in Google’s affiliates such as AOL and netscape.

This system provides optimum results for the price paid for the bid. The bidders are only charged for every click that is generated for their sites by Google. The participants also control their daily budget so as to avoid overspending. When the budget is exhausted for the day because the clicks which were generated exceeded the budget limit, the advertisement is automatically shut down by the system. This is indeed a very cost effective way of doing Internet marketing.

Traffic and Marketing

In the world of Internet marketing, generating site traffic is the key component to success. Websites are built to be viewed and perform such other functions such as to provide means of ordering a certain product or service.

Google Adwords provides a new way of generating traffic to one’s website. By strategic bidding and careful designing of the advertisements, one can get closer to generating sales and income.

Advertisement

The Google Adwords advertisements are generally very short and concise. This is a good way of putting different advertisements on a single search page even though it poses a challenge to the different advertisers.

The advertisements are composed of two things: a title line and a body. The title line should contain a maximum of 25 characters and the body should have less than 2 lines containing 35 characters each. The real challenge is packaging the marketing message in a way that it a) attracts the attention of the targeted audience and b) entices them enough to click the link to the webpage.

Title

Title lines are very important. Many movies have been successful because they generated curiosity because of their titles. This is true for advertisements to be used in Google Adwords. They should be concise and attractive. They should never be misleading so as to avoid future problems.

Body

The body of the advertisement is the heart and soul of the statement. Basic information which is useful for the target audience should be placed in the body to give a general guide on what the site contains.

Keywords

To be able to generate traffic, one must be able to determine the right keywords and key phrases which should be employed. The Google Adwords system asks the participants what keywords they would like to bid on. Bidding on the wrong keywords will only lead to a waste of time and money.

There are different resources out there such as “overture” which help in the assessment of target phrases. They show the different keywords and corresponding hits through search engines. This information is very important in developing a strategy in the Google Adwords system.

Combination

One should be able to determine the right keyword or the right key phrases to be able to optimize the traffic that is to be generated. The keywords should be specific to the product and should reflect its features. Using the words “free,” “cheap,” “discount” can be helpful if they are applicable to the product.

The Google Adwords system is a great way to generate traffic. However, one must study the system before putting serious amounts of money into it. It is a pricing game and no one would want to lose a lot of money for marketing efforts which are not suitable to their endeavors.

Evidence that Article Writing Works

Article Writing Works

Advertising is one of the vital factors in order for your website to gain huge web traffic. From the colorful and blinking commercial banners posted in well-known sites up to the different freebies, advertising is considered to be a must to attract potential clients.

One of the popular advertising schemes around the web is the article marketing. The expertise in promoting a certain site is translated into a written article and distributed it to sites that offer free article posting to highly endorse a certain product or service.

It is also achieved by using blogs and direct agreements with webmasters and editors of these free article sites to publish your article. In return, they will provide you a direct link back to your website.

What makes it very popular among online businessmen is that it is free. All you have to do is write your articles then submit it to free articles posting sites and the rest is history.

If you have posted it in content directories, other webmasters can get it and post it to their sites. Once read by your potential clients and finds it interesting, then they will be likely visiting your site in quest for additional information.

How true that article marketing is working in favor of the individuals who availed it as part of their advertising strategies? Are they really getting enough web traffic from this form of advertising, or they are just wasting their time and financial resources hiring article writers?

One real estate agent once posted in his site that before, he prefers advertisements to inform his buyers of the properties that he is selling. However all he can add to that ads space in a particular search engine is the general description of each property and his contact web address and phone number.

His clients, especially those of neophytes in real estate acquisition, always inquire how to avail such property by means of mortgages or other payment plans.

When he heard of article marketing, he once tried it by writing an article about acquiring real estate properties by mortgages. Then after he have posted it in free article sites, the web traffic inside his site started to grow, until he decided to write more articles with regards to the different aspects of real estate.
The potential of attracting customers is there. Not only a single person can view your articles—it can be thousands or even millions of viewers.

Another is that most of the buyers are tired of looking into the sites that just showing the appearance of their product, a brief description, and its retail or wholesale price. They wants complete description of it—a blow-by-blow account, if possible.

Looking for another proof? If you will be visiting a free article site, check how many categories that they have. Under these categories, there exist thousands of articles. For instance, in a certain free article site, they are offering 40 categories, and in each category, they are having around 10,000 articles. Imagine having 400,000 articles in that site. It will not expand unless article marketing is just a bluff, right?

Try to visit a popular search engine and type in the search box the word “article”. What will you notice? All the related searches in the first page will be pertaining to different article sites.

If you are still unconvinced, try another diversion. Think of a service that you want to search, for instance, you want to know anything about credit cards. Again type in the search box the words “credit card articles”. What will happen?

It will give you the list of sites that offers articles about credit cards. Take note that you are not directed to companies that are offering such service. Once you have accessed for that articles, there is a link box that will lead you to these companies. Now you will not be empty-handed of the basic information about credit cards.

There are other proofs of the effectiveness of article marketing. Remember that each of us have one thing in common—information. Even we are looking for details regarding a certain product or just a student looking for vital information about his lesson, articles are important. Now, who says that article marketing is just a bluff? No one at all.

Article Marketing Rsource Box

What Makes A Good Resource Box

Article marketing has 3 big advantages.
1/ you get links back to your site from the directory you send your articles to. You also get links from other websites that publish your article.
2/ It's Free
3/ You can advertise your website via the Resource Box

Article marketing is really pumping its way up. Almost all of online entrepreneurs and webmasters are considering this option to get more traffic in their websites, and possibly getting from this traffic potential clients that they can deal with.

To get their sites noticed, these webmasters submits their article to different article directories. In exchange of accepting these articles, directories are allowing the authors of such articles to take account of information with regards to their sites in a resource box. It is normally found below of each article. It is usually limited to about 5 to 6 sentences, depending upon the preference of the directories’ administrators.

Maybe you will ask what is the importance of such resource box. As mentioned earlier, it takes account all the information about the author of the article. It some sort of a free advertising. When somebody got interested of your article and want additional information, they will click that link directed to your site. It gives chances to visit your site.

It also increases your site’s link popularity in search engines. It is a common knowledge that these search engines love sites with good link popularity.

Although the article will give the reader the enthusiasm to visit your site, it is also important that you supply your resource box with the same enthusiasm that you have given in your article. Remember that there is a limitation in advertising your site in the box (as aforementioned, 5 to 6 sentences only). Make it as interesting as possible, for it will serve as the link between you and your potential clients.

So what are the things that must be included in your resource box? Here are the key elements that must be included in it.

First is your name, of course. Article directories are such powerful promotion tool that they let you establish yourself as an expert in that particular topic that you have written about.

So, for the first line of your resource box, make it a short yet convincing sentence. State your name and tell your readers what you usually do online.

The second line of your resource box is your website URL. Just stating it means only one thing—you are inviting your readers
to visit your website. But there is also another reason why you must include it in the box.

Aside from being published in article directories, it can also be provided to other well-known sites (especially if the webmaster of that site love your masterpiece), often with a link directed to your site. As mentioned earlier, most search engines love website that high link popularity. If you have that, then you are on the edge against your contemporaries in their search results.

The third is your newsletters subscribe address. Maybe the reader will not buy your product or click the link going to your site, but it is still imperative that you left an alternate contact address. Maybe you can capture his e-mail address and have a deal with him later on.

The last element that you must include in your resource box is something that you can offer for free. It will increase the chance of having your reader click that link going to your website.

Now you have the key elements that you must include in your resource box. But how can you make it highly responsive in order to catch attention? Maybe you can try the following easy tips.

• Use keywords in your resource box. It will give the reader an idea that what you have discussed in your article can also be found in your site. For instance, if your article is about diet pills, you can include in your resource box that your website also contains articles on green tea diet pills.

• Always consider the needs of your reader. What are the things that your readers are looking for? Are they looking for some recipe ideas or product reviews? Tell them the things they can expect when they have visited your site.

• Create an enthusiastic tone in your resource box. Use the words like “check my site and see the difference” or “gain that profit that you want to get through my program”.

• Provide an incentive if they will be clicking that link going to your site. Offer them something free, for instance. You can also state that a surprise is waiting for them on your site. This will help you to persuade these potential buyers to visit your site and check out your stuffs and freebies, if any.

Make you resource box work for you. Although small, but as they say, it’s terrible. It can provide you that big opportunity you are looking for.

If you feel article writing is a chore and time consuming, try this out, it's free. Click Here

More on Article Writing

Article Marketing: How to Convert Readers of your Articles into Web Traffic Ever

Writing articles are worth trying for. Many website administrators admit that article marketing is an effective way of advertising you website and product online. Nevertheless, it is not a short term strategy for traffic but it wil bring traffic to your site for years to come. In fact once you start writing articles it is nearly impossible to stop traffic coming even if you wanted.

The benefits of article marketing are just there, waiting to be discovered. But before you actually experience its benefits for you as an online entrepreneur, you need to know first the true essence of articles in online advertising.

The main rules to get traffic from article
writing are


1/ Write high quality articles so that website owners will publish your article on their site.

2/ Write a good Bio box that will entice readers to click on your link.

The main aim of your article is to get readers interested in what you have to say so much so that the go to your site and then buy your product. Easy as that. Your sales page should do the rest of the work.

Further, your article should be so informative that it will bring readers to the websites that have published it and therefore it is a win/win situation.They get more readers, more traffic and buyers for their product and you get more traffic and buyers for yours.

Here are some hard facts about article writing

• If you want your article to be read, be sure that it is interesting. If you have a dull topic then its content will also be dull, no one will ever dare to read it. Also, remember that all your readers are bearing questions in their minds about the products that you are offering. Answer these possible questions through your articles.

• Most people read your articles for information, not for some sort of brief description of your products and its retail price. If these readers found out that your article is more of promotion rather than giving information, they will get turned off and will never hesitate to hit that “Back” button right away. Make articles that serves their interests rather than your own.

• Always have good selection of English grammar and spelling. This may sound basic for you, but it is a must in article writing. You do not have to use beautiful words; just make it simple but easy to understand. When dealing with technical topics, make sure that it can be understood by everybody. Remember that you have a general audience.

• Be specific of the tips that you want to include in your articles. Most readers are much interested on the tips that individual articles are providing. Have it enumerated or bulleted for easy reading.

• Say what you want to say straight and clear. Avoid lengthy paragraphs or it may confuse your readers on things that you want to say. Your article should not make the reader ask “What is this guy trying to tell me?”

• Provide attention-grabbing statements in the resource box. It can be usually found at the bottom where you can tell anything about you and advertise your site as well. Do not ever attempt to sell in this resource box—your sites will provide such after your reader have clicked that link.

• Lastly, have your article maximum publicity. Submit it to different article directories. But before you submit such articles, make sure that you have checked the contents.

After you have submitted your articles in these directories, you will notice after a few weeks that there are many sites that will link back to your website. Through article marketing, you are not only generating web traffic in your site via that resource box, but it creates also different links back to your site. It makes your site increase its ranking on different search engines as well.

Again, are you ready to create massive web traffic in your site? Act now, or have your site for closure later on.

Free Article Spinner...Click Here

Writing Articles To Get Traffic

Articles are by far the best way to get links and traffic to your site for free.
In the Wide World of the Web, it is quite a struggle for your web site to earn the recognition you strive to get. Sometimes even the simple thing of people being able to find you and get into your web site is a tough thing.

Through articles, you will not only enhance your web site with interesting information. It will also help your site gain content especially on keywords that count. Your article will help your website achieve a proper amount of keyword density. Chances are when users click onto the search engines, a related keyword, your site will come up with a good rank and become visible and accessible.

Instead of coming up with mind boggling flash images and obscure videos on your website that tend to delay the downloading time of your website, why not start writing articles?

Then you can also share these articles to other users by submitting them to submission sites. They will naturally, retain your name and the link to your website you provided upon submissions. How far your article may reach across the Web world, there will always be a link to your site. Users may even get interested in it enough to click on your web site and avail of your products and services.

If we are into internet marketing and strive for our site to gain higher ranking on major search engines, then we must also write articles.

First, articles generate word matches for the search engines to pick up. Second, articles will serve as the bridge that will mentally connect us to the people – internet users, potential customers/clients and web traffic. These people may want to consider your article as a credible source. It will also become beneficial for your web site.

Articles can be fillers, and free advertising opportunities. They can also be keyword rich and attractive contents. You can add buzzwords more often used by your target market. Article marketing is an important aspect of your internet marketing.

If you want your site to become visible and increase its traffic, then it is important to push your contents too. Make sure that these articles will be seen by the right kind of people – your target market.

What can you do to achieve this? Do not just share it in your forums or post them as content for your blogs.

Here are the other more important things you should to your article. They are considered as the immediate article marketing action.

1. Utilize your favorite online network and post your article in there. You may consider it as your online niche.

2. There are popular article submissions sites and top billing Article search engines where you can submit your articles, free of charge.

3. Likewise, check out your trusted associates and see if they already have small article sites where you can submit your articles.

4. If your article archive is already too full but you feel are still useful for other uses, add them to your blog and tag them according to categories. Then, ping your updates to blog SEO sites.

5. You can create a free e-Book featuring your articles according to a certain category. The, you can send them to a private audience, customers and clients and other faithful web site visitors.

6. You can also get into ezine sites or put up an ezine in your web site and feature your articles in there.

7. If you can spare the time and a few budgets, submit your articles to all major article directories in the Internet. You can also choose the ones that are free of charge.

Do not let your article get lost in the oblivion of the Wide Web. If you have some fears, misconceptions and hesitations in marketing your articles, then you have to overcome it right now. If you do not learn to conquer your article marketing fears, your article might end up as a wasted effort.

First, identify your fears and then, one by one, learn of ways to expel them.

Some fears that their articles have typographical errors. Well, then, it is advisable to proofread them first before you submit them.

Some feel that their articles might not be noticed in congested and popular categories related to its topic. You can search other categories that are also related and are not yet congested.

If you want to grow a business on the web, then you must realize that you cannot do away without an article. Everybody else is doing it. You should do it, too. Conquer your fears of article marketing and you will see that your articles will emerge with more improvement and better packaging as time goes by.

Articles and the amount of effort you put in marketing them can be a decisive factor to have your business emerges at the forefront of your industry. Start article marketing right now.

Finding Content For Articles

Being a writer on the Internet is a 24/7 job. I am always thinking about new topics to write about even when I am walking to work in the morning. Use a note book to jot ideas down before you forget them.
Remember to make your article title an attention grabber. We all know how internet user’s attention span are much more reduced if they are browsing through the Internet. As compared to reading the newspaper, a novel, or even an obscure textbook, people’s attention easily wavers when confronted with articles in the Internet.

If you want to write an article, which will draw many readers, then it is important that you also learn to look out for newer sources of ideas. If a novelist needs inspiration and research in order to create a novel, then you as a web writer also need new information, more interesting resources and fresher ideas to come up with interesting articles.

First, you need to be patient in finding solutions for article resources. In order for you to deliver truckloads of articles guaranteed to dazzle users and increase web traffic then consider these ten article-marketing venues.

These article-marketing strategies will also be your main source of highly original article topics.

1. Chat Rooms – engage your time and participate in chat rooms where your target audience frequent. In chat rooms, questions, ideas, opinions, information and data will pour forth to fill your mind with new ideas on what articles topics they will be interested.

You can just listen to their questions and then make articles answering their queries. You can also make use of their actual experience, which they will surely talk about.

2. Hot topics – focus only on these. Topics frequently broadcasted on TV, radios and talks shows are usually the hot topics you are looking for.

Do not think that because they are much covered in these medium, people are already fed up with them. Not until they stop talking about it is people fed up with such issues.

3. Discussion Forums – get deep into forums and message boards. Same as in the chat rooms, check out queries and questions on certain topics. They do not much see these topics in the internet that is why they are asking. You can grab this opportunity by writing articles that will answer their articles.

The answer to their questions is the ideas waiting to be formed into informative articles.

4. Customer Survey – conceptualize a question and answer form and have your web site customers answer them. Request them to go to the section in your web site with the Q&A form or e-mail them with it.

From their answers, you will this know what kind of articles or ezine they want to see published on your web site. You can also ask them outright what topics they want to read about. Ask for suggestions too.

5. Guestbook – check out your site’s guest book and you will see that users sometimes have questions and comments that will give you inspiration on what topics to write about.

Some users also go as far as offering useful ideas to guide you in writing article with high readership percentage.

6. Hot Selling Products Advertisements – this article marketing strategy are usually found on online bookstores superior sellers list. You can also find them on online business sites where they broadcast the best-sold product during a week or a month.

This will provide you with a nice and useful idea on article topics that will capture the idea of bought buyer and seller.

7. Time – well this may not be an article marketing strategy, but it sure is a good approach in order for you to come up with worthy topics.

You can center your articles depending on the holiday, season and world-shaking events people are most interested in. You can also add a bit of history. Write about something that occurred during a certain period in the present.

8. E-mail discussion lists – for those who do not know it yet, another article-marketing source is the e-mail discussion lists. Check out unusual stories being discussed, too.

9. In Demand topics in your Niche – present fads on a specific industry related to your web site are usually good topics, too. It also draws a lot of leadership.

10. Customer Questions – instead of simply e-mailing your customer or client and straightforwardly answering them, write an article instead.

Killer ideas for attention – grabbing and fresh ideas take time to form and ample of user participation or involvement.

It is about time we tap the rich resources provided by these article-marketing tricks. You might actually burst with many new things to write about once you have gone through them!

Article Writing Is A Must

Article marketing is one of the most powerful ways to get traffic to your site in the long term.

One of the most incredible strategies ever to be incorporated with online advertising is article marketing. It has proven to be the most cost-efficient and most effective of them.

By the term itself, you probably would know what this kind of marketing is about. By writing articles that are content-rich, you will be able to reach more people online. Not only that, you will be able to project a credible image to those who may have chanced upon your articles.

With the internet now reaching world-wide market, there is a higher possibility of you getting the attention and interest of potential customers. This is what article marketing can do. If you have not been using this in your business, you are missing more than you know.

How does article marketing work?

Here is a guided tour on the step-by-step process of article marketing that will guide you on your way to achieving the kind of articles needed for your kind of business.

To start with, you need to premium a quality, informative and 300 minimum word article about a certain topic related to your business.

For example, if your business is about family living, you can write an article that delves on how to spend more quality time with families. Never write about something that is not even closely related to your niche.

After you have the content written, you can now include a resource box at the end of the article. The resource box is basically a brief summary about you, your business and with a link that goes right to your website.

Putting a link to your site in the resource box would is making it possible for many people who would get to read your article. This could essentially result to a large amount of new traffic to your site.

Then it is time to submit your articles to as many article directories you can find. Over the Internet, you can find various article directory sites. There are paid and free sites.

If you are on a budget, you may opt for the free submissions being offered. But if you have money set aside for your article marketing, paying for the submission sites is also a wise move.

Whenever somebody reads your article displayed on directories, the link that leads to your site is prominent enough for the readers to be able to check them out once they find your article interesting. This way, there is a big probability of you gaining more customers whenever find what they are looking for in your site.

There is also a chance that your article would get picked up by a printed publication, and the readership of the same would get to know the products or services which your business offers.

You should know that article directories are being displayed on various websites. They are seen by millions of people all over the world. This apparent visibility also makes it easier for search engines to index them.

The technique behind article marketing is back linking. Back links are links to your websites that you have somehow displayed on sites with higher page ranks. To put it simply, your site is basically sharing instant success with the sites you are linking to.

Getting indeed by search engines can be a long and trying process. Oftentimes, the result takes days or months before being acknowledged. There are even cases where, after waiting for a long time, the result you will be getting is not the one you expected. This is the main reason why Internet marketers have resorted to back linking. You cannot get this instant online recognition in the shortest of time and without too much effort anywhere else.

You can always hire a ghostwriter to write your articles for you if you cannot write your own articles or do not have the time for them. The price rate for writing articles is from 3 to 10 dollars.

With all the advantages being presented by article writing, there is no doubt why this has become one of the most often used Internet marketing strategy.

Try to do some article marketing for your site and see the positive results it will bring to your site.

Article marketing

Article Marketing:

One of the best and cheapest ways to promote your website is to write articles and in f fact it is free. You may have written an article but you wonder why it isn’t being published or passed around. The secret to getting people to read your article and get it printed on other peoples websites is to make it interesting and to the point.

An article is meant to be read, with people not reading, it basically means no one will pass it around or publish it. If you started to write an article you want it to be read, there is no point if you write an article only to be rejected or not read. There may be many articles that is the same about your topic, you should let it stand out. How would you do this?

Some web articles are read but, regrettably, most are not. This is because you are not being creative enough to explore the world of article writing. Bring your article to life. To improve your article, here are some ways to make people actually read your article.

• It is important that you should write about something you are interested in and write them in a different way. Chances are, there are many articles that discuss your topic in the internet. You might have seen articles pointing out the same thing and you might have actually researched on some of them. Knowing the subject helps you, if you do; try to approach it in a different way. Add a little humor or ask some obvious question about the topic that many people would want to ask but most articles do not include them, and of course, answer it. Asking questions makes the article easier to write because you have a specific goal. Questions also make an article more interesting to read.

• Your headline should be catchy. A catchy headline is one of the most important features of an article. When your article is included on the list of an article publishing website, it will usually display your headline with a little introduction underneath it. A good headline should catch the attention of people browsing the article publishing website. Some people also searches for an article on a search engine, so it is important that your headline should contain some popular keywords relating to your topic as well. Remember that some people judge an article by just reading a headline. No matter how informative and fun to read your article is, if the headline does not catch people’s attention, they will not read it.

• A good introduction should also be considered. Since it is where people begin reading your article, it should also be catchy. Try considering asking a burning question for an introduction. This would certainly catch people’s attention. Asking question can also make it easier for you to make an article. It usually develops from one question to another.

• Ease of reading. Keep it simple and to the point, try using short paragraphs. A single sentence for a paragraph works great, even a single word. People usually do not want to read articles that have long paragraphs. Keep in mind that the more white spaces people see the more comfortable an article is. It is also a good idea to use bullets to point out your explanations. Also, try to not include technical terms. Many people may be interested by what your topic is but that does not necessarily mean that they know about the technical side of your article. For example if you’re writing about guns, do not include a lot of numbers in it such as: “This particular gun is effective if you use .50-70 straight case shell with 85 XYZ cubed to 400 PF and MV 40,000 FPS then 52 IRA’s or 57 BBD’s” and so on. Who would want to read that if all they want to know is what bullet to put in? Probably someone who is as technical as the writer is, but not all of people have technical know-how about a topic, they just want to know what it’s all about

• Make your reader believe that you know what you’re talking about, but don’t forget to make it a bit humorous.

• Do not make a sales pitch. Remember that articles are for information not for selling. It is to make readers know what the product is all about. If you make a sales pitch, you’ll be like an annoying salesman on their front door.

• And lastly, never forget to include your name, business name, and website URL in your resource box. This is the most common mistake article writers do.

Sitemaps

Site Making Using Google

Continuing our sitemap tutorial.
Businesses that want to sell something in the market need 2 things. The first is the product to be sold which has to be made then distributed to places like the grocery, the mall or the supermarket. The second is marketing which is the vehicle to carry that message across to the consumer so that people are aware of its existence then it is purchased.

The age of the internet has given people the opportunity to make money via the web. There are a lot of websites that offer a person the chance to be seen easily and quickly and one of the best right now is using site maps created by Google.

The benefits of using Google are the following;

· It helps people find ones web page better than other search engines because of better crawl coverage.

· People will be able to search on certain keywords that the person put in place which will directly lead searchers to ones website.

· It allows the person to provide specific information to Google about the web page such as the last time it was modified or how often it is changed.

· Using Google straight will allow ones web page to be seen quickly which is a lot better than other computer companies who promise to do the same thing but can’t deliver in the end.

Now that the benefits have been mentioned, it is now time to go through the step by step process to make a Google site map.

1. The first thing that needs to be done is to do the proper research. The service or product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.

2. Next, one should focus on the product or service that is being offered to the customer must be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesn’t? What makes it unique which is not only about the product on hand but the service that this can give as well?

Just like a normal business where business is done on the phone or in a store, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.

To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.

3. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.

4. When a domain name has been selected, one should enter the URL of the website to be created. Google site maker will then crawl the site and create a list of all the links it can find.

5. Next, one should fix the control settings. Doing this will determine how frequent the contents of the site changes which will let Google know how often it should be crawled.

6. If there are certain URL’s that a person does not wish to be included in ones site, Google can be instructed to bypass it so that it will not be crawled and posted on ones site map. One can select what types of files to be bypassed whether these are .zip or .exe files.

7. Also, one has the option of adding the sites FTP information since Google can automatically upload the site map for the person.

Generator Sitemaps

Benefits of a generator sitemap

If you sit on the internet all day like I do you will read this equation dozens of times a day. Traffic = visitors visitors + sales. You can have the best sales pitch in the world but if you can't get readers to read your copy you will get no sales.
One way to get generic traffic is to create a site map.

Generator sitemap programs can be downloaded from various sources on the Internet. Generator sitemap programs have two fundamental purposes. Generator sitemap programs help surfers navigate a site effectively. At the same time, a generator sitemap program encourages search engine spiders. Google offers one of the most popular generator sitemap programs ever to hit the Internet.

The generator sitemap of google makes it possible for a website to get listed and get updated by the google search engine. Setting up the generator sitemap helps speed up the addition of the web pages of a site to the google listing. The generator sitemap also makes it easier for a site to get noticed by online surfers. In addition, any changes made to a website that has a generator sitemap is immediately picked up by google. The generator sitemap also helps keep online information fresh and up-to-date for users.

Visibility is key to generator sitemap

Visibility is a major concern when using a generator sitemap. A website that is completely indexed has better chances of getting top search engine placement in page results. Many of the popular browsers used by searchers and that support java recognize generator sitemap programs. These include firefox and Internet explorer.

An online consumer that searches for a specific content on the web can immediately be directed to any one of the web pages of a particular site. The generator sitemap makes it easier for a search engine to provide accurate results from web pages they are familiar with.

Who can benefit from a generator sitemap?

A generator sitemap is highly recommended for websites that often do repeated modification of their web pages. A generator sitemap can be used for websites of any size, regardless of the number of web pages a site may contain.

Although using a generator sitemap is not a guarantee of increased site rankings, it does however provide a website a better opportunity of getting listed on a search engine.

Working with a generator sitemap

Most of the available generator sitemap programs available on the web make use of extensible markup language or XML. Similar to hypertext markup language or HTML, XML is used widely in blogs and syndicated feeds on the Internet. Each line of a XML code for a generator sitemap has a specific purpose.

The location or <.loc> identifies the name of the web page of a website. The line <.lastmod> indicates when the web page was last modified. The format for <.lastmod> can either be dd.mm.yyyy, dd.mm.yyyy hh:mm, dd/mm/yyyy or dd/mm/yyyy hh:mm. Shortcuts can also be used to simply the assignment of dates to the cell.

<.changefreq> advises the search engine of a specific time frame when the web page is regularly updated. This can either be done on an hourly, daily, weekly, monthly or yearly basis. For web pages that are not updated, the value 'never' is used. <.priority> indicates the level of priority that a search engine should give a particular web page of a website. These levels range from 0.0 for least priority to 1.0 for high priority.

Creating a dynamic generator sitemap

Creating a dynamic generator sitemap is useful for websites containing various web pages. The google search engine makes it easy for users to adapt their google sitemap with the help of a python script.

The python script generates a sitemap using sitemap protocol. This creates a sitemap from either access logs, URL lists or from web server directories.

Tips for using a generator sitemap from google

As one of more popular search engines offering a generator sitemap for websites on the Internet, google offers a few tips for its loyal users. Using the google sitemap url encoder/decoder is helpful for submitting sitemaps to google. For websites that have numerous web pages, creating a sitemap can be a tremendous task. For this situation it is best to click on the column title in order to make it easier for a URL list to get sorted.

The google generator sitemap allows users to save their settings after creating a sitemap. Users can use these saved settings as a guideline for succeeding generator sitemap updates. The generator sitemap also recognizes the use of robots.txt files.

Using a generator sitemap is a positive move in getting top ranking on the Internet's top search engines as well as high visibility among online users.

Getting Started

The old way of marketing was to put an advert on the radio, TV or newspaper.
Today it is slightly more technical but the idea is the same.


The first thing you need for your business is a product to sell. The second thing is a marketing vehicle which is used to expose your product to the public.


By far the easiest and cheapest way to do this is to build a website. Here are some ideas to get you started.

1. Firstly, you need to find out what your customers want and this can be the hardest part of the whole process and may I add, where most online businesses fail. They do not do enough research at this stage to make sure their is a eager to by population out there waiting for your product. Your product should provide a solution of some kind that will make that will improve the quality of life either at home or at work.

2. Pick a domain name. Try to make it easy to remember. One obstacle to this could be that the name you want has been picked already. You may have to add a hyphen or something similar as I have done in the title of this site.

Try to use the name of your product in the title as it will act a a Keyword Phrase. There are sites in the web that have search engines to look for a specific subject and using popular keywords for ones website will easily help people find it. These sites also allow one to make a site map which can be downloaded in minutes for a small fee.

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3. Your product has to be priced correctly. Too dear and prospects will switch to a another similar product. Too cheap and prospects will smell a rat and wonder where the catch is. You may have to try a few different prices first and see which has the best results. Make sure your product is of good quality and customers will come back time and time again. Emphasise the unique selling point of your product and you may wan to give a free gift away as well to give your product the edge over your competitors.

4. Remove obstacles for payment. If you have a long drawn out form to fill in customers will switch to another product. Trust me on this. Also once the sale has been made make sure the delivery of the product is on time and hassle free.


5. Don't throw money into the business until you it has been tried and tested. This is the great thing about the internet. You could set up a blog free promoting you product and measure the response before you spend a penny.

6. To promote you site and this is a whole new topic which I will cover in the coming months. However, here are a few things to get you started with promotion.. You can use:
Contact similar websites and ask them to promote your product.
If they have a email contact list ask them to promote your product to thier list for a percentage of the sales.
Try using traffic exchanges to get some quick hits to your site.
Write articles with your website link on them.
Ask other sites to link to you to help you get up the search engine rankings.

Why You Need A Sitemap

What is a sitemap and how do you create one?

We take a break from selling or this article and look at website promotion by using a sitemap. A sitemap of a website is similar to the table of contents of a book. Sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead.

Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched.

Creating a sitemap, now with software technology surging in, is relatively easier than before. You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Here’s how you do it:

Create the listing on a notepad.
It doesn’t necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. You’re sure no to miss something out this way.

Create a new page for your sitemap.
You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you.

Create a link for the sitemap.
You won’t be able to view the sitemap if you won’t put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately.

Check your work.
It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run through every single page to make sure that all are accounted for.

Upload your work.
Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally.

The steps provided herewith is the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button.

Of course that method is generic. All of you who have created their sitemap that way will have an end product that is all the same, plus there’s that possibility that something else will be inserted in there too. Then again, the process is less taxing and way, way simpler.

But if you want a more personalized output, and you are pretty good with computers and programming yourself, better make one of your own. And since you made your website anyway, creating sitemap is just like creating any other page on the website. Other than you’ll know for sure the links are accurate, you can organize the links the way you prefer it to be. Major parts of the site are emphasized compared to less significant. This is important especially if you are selling products or offering services online.

Sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items. Not only that, they will see some other things up for sale that they might be interested in as well.

Sitemaps, be it generated by a program automatically or you made it yourself, presents the same purpose. That is to lead your visitors to where they’re likely headed, and for you to be seen on the World Wide Web through search spiders. So with these, make sure your website has a sitemap of its own, lest make one.

YAHOO! SITE MAP: A USEFUL INTERNET MARKETING TOOL


A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in the HTML or XHTML format (HTML stands for Hyper Text Markup Language), are accessed from a 'common root URL' - or the website's homepage (as most people know it). From this homepage, the visitor/Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages.

Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following:

· Archive site - maintains and protects electronic contents that are valuable to the point of extinction.

· Business site - promotes a business or a service.

· Commerce or eCommerce site - offers goods for sale.

· Community site - allows people with related and similar interests to communicate with each other (either through chat or message boards).

· Database site - searches and displays a particular database's content.

· Development site - provides data and sources that are related to software development and web design, among others.

· Directory site - contains wide-ranging contents that are usually divided into categories and subcategories.

· Download site - allows users to download electronic contents, such as game demos and software.

· Game site - provides a 'playground' where people meet and play.

· Information site - contains data or content that have the sole purpose of informing visitors (not for commercial purposes).

· News site - dispenses or distributes news and commentaries (similar to an information site).

· Pornography site - shows pornographic videos and images.

· Search engine site - provides general information and serves as a 'gateway' for other sites and resources (can also be a web portal site).

· Shock site - shows images and other materials that aim to offend viewers.

· Vanity site - a personal site that is run or maintained by an individual or a small group, the contents of which can be of any information that the site owner wishes to include.

· Blog site or blogs - registers online readings and posts online diaries or discussion forums.

· Wiki site - allows users to collaboratively edit the contents.

Yahoo! is perhaps the most famous example of a very large website. The most popular and widely-used website, Yahoo! is a mixture of the different types of sites - it is a directory site and a search engine site, among others.

Because of the enormous (and diverse) amount of information that it contains, the Yahoo! site map is an extremely useful feature in the Yahoo! website.

A site map is a web page that lists the entire pages on a web site. Organized in a hierarchical fashion, site maps can be in textual or visual form (a diagram or an image).

The Yahoo! site map serves as a blueprint for the Yahoo! website. Similar to a book's Table of Contents, the Yahoo! sitemap makes it easier for visitors or users to find specific information or pages on the Yahoo! web site without having to browse many pages, because the site map gives an overview or a visual outline of the Yahoo! web site, with each location provided with active links to enable the user to directly move to a specific location.

In addition, the Yahoo! site map allows web developers to put out links from across their sites, making it easier for search engine robots (or engine spiders) to find these pages.

Because the Yahoo! site map improves the search engine optimization of a site, this feature can be considered a valuable tool for online marketers, whose aim is to stimulate and direct traffic to their web sites.

Note, however, that the Yahoo! site map can only give you the 'basics'. Because it is important for web marketers to 'rank high' on main search engines, an effective web marketing strategy that promotes your web site is also very much needed. Listed below are some search engine strategies to consider:

1. Write a descriptive page title at the top of your webpage that avoids 'filler' words like "the" or "and".

2. Incorporate descriptive keywords on your home page, along with your business name. This is called "keyword prominence".

3. Include a Description Meta Tag at the top of the web page. This refers to the sentences (1 or 2 lines, with a maximum of around 255 characters) that describe the content of your web page.

These are just some of the many techniques that you can employ to get more users to visit your website. The important thing is to focus on keywords - and let Yahoo! site map do the rest.