Promoting Your Website

Promote Your Website

After you have built your website you need to get traffic. This is when you have to use your imagination to Promote Your Website but here are a few ideas to get you going.

Holding a contest or sweepstakes is a great way to get people talking about your website. You can contact dozens of websites that hold free that list free contests and sweepstakes. Use press release sites to advertise your contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offers from your business in the future by e-mail.


Use online chat rooms that are within your niche topic to promote your web site.
Let it be known to everyone in the chat room
something interesting or free that's offered on your
web site. Don't spam the chat rooms though or you will be banned. You need to ad valid comments about what the topics of the conversations are about then, and only then add that announce that your website may have some of the answers that people are asking..


If you have another website place your link on it and invite readers to visit your other site. Try to find other sites with similar interests and swap links with them. It would be better however,
if the other site was not in direct competition with yours.

You can easily promote your web site by using traffic generators. It could be a free e-zine, service, e-book,contest etc. Giving away traffic generators gives you the
opportunity to get free advertising by including your advert on them. There are online directories that will also let you submit your freebie information. You can even let other people give away your traffic generators.


Posting messages to e-mail discussion lists is a great way to promote your web site An e-mail discussion list is a group of people connected together via e-mail that can communicate with one another. When you post a message to a list include your signature file at the end. Include an attention getting sentence why they should
visit your web site.


I hope this spurs your imagination. I always put my blog link straight after my signature on any emails I send which is a good idea.

Selling Online Products Faster

We have spoken before about creating urgency during copywriting and here are 10 more tips to help you make that sell your online product quicker.

1. Offer your readers a deadline to order. Tell your prospects that if they order by a certain date they will get a discount or free bonuses. This will create an urgency so they don't put off buying.

2. Offer your prospects a money back guarantee when selling your online product. The longer the guarantee the more effective it will be. It could be a 30 day, 60 day, 1 year, or best of all, a lifetime guarantee.

3. Offer a free on-site repair service for products you sell. This can take all the worry out of purchasing for prospects because they won't have to send it away for repair and they won't have to be without the product for a long period of time.

4. Testimonials on your advert copy work amazingly well. They will give your product or service credibility and you'll gain readers trust. It's important to include the persons full name and location with the testimonial. If you do not have any testimonials contact previous buyers of your service or product and ask for a testimonial.Offer to put their photo and the name of their site on the copy.

5. Offer your readers free bonuses when they order your product or service. The free bonuses could be anything electronic for convienience books, reports, newsletters, etc.

6. Allow your prospects to make money reselling your online product or service via an affiliate programme You could pay them per sale,per click, per referral, etc.

7. Offer free 24 hour help (if possible) with all products you sell.Allow customers to ask you questions by e-mail, by toll free phone, by free fax, etc. Always make it a priority to answer these questions and always be honest even if it means losing a sale. In the long run you will have gained credibility and that customer will trust you from then on.

8. Provide free shipping or posting with all orders. If you can'tafford it, you could offer free shipping on orders over a certain dollar threshold.

9. Give away a free sample of your product. Remember The Puppy Dog Technique? You will gain people's trust when you allow them to try out a free sample of your product. If they like it they won't hesitate buying it.

10. Offer a buy one get one free deal. If you sell more than one product this type of deal works great.your prospects will feel they are getting more for their money and order quicker.

If you have used all these tips and the customer will still not buy, move on, there are plenty more prospects out there. You just have to face it, you cant win them all.

How To Profit During The Credit crunch

1. Sell more back end products to your existing
customer base. You already created rapport, trust
and proved your credibility to them.


2. Make it a practice to up sell to new and existing
customers. After they decide to buy one product,
offer them another product.


3. Cross promote your products and services with
other businesses that aren't competition. You will
reach a wider audience at less cost.


4. Create joint venture deals with other businesses.
You can expand your product line and target other
profitable markets at a lower cost.


5. Start an affiliate program for your business. You
will be able to spend less profits on risk advertising
and spend more money on guaranteed sales.


6. Trade advertising with other businesses to save
revenue. You could trade e-zine ads, banners ads,
links, print ads, etc.


7. Out source part of your workload. This can save
on employee costs, equipment costs, taxation costs,
expansion costs, etc.


8. Add low cost bonuses to your offer that have a
high perceived value. It could be ebooks, members
only sites, consulting, e-reports, etc.


9. Use viral marketing to promote your business on
the internet. Give away free stuff with your ad copy
include on it so others can give it away.


10. Follow up with all your prospects. You can use
a free e-zine, a follow-up autoresponder, an update
or reminder list, etc.

Convert Readers To Email Subscribers

1. Give your readers a discount on all the products you sell if they subscribe to your Email list
2. You could offer your readers a free ebook if they subscribe to your email list.
3. Invite your readers to sign up for a free subscription to your private website or blog if they subscribe to your email list.
4. Invite your readers to take up a free advertisement in your email content if they subscribe.
5. Ask your readers a if they would like a free gift for their email address.
6. Invite readers to sign up for a free automatic entry into your contest or sweepstakes if you have one if they subscribe to your email list.
7. You could tell your readers that you offer original content to your email suscribers.
8. You could tell your readers to read a sample issue of your email content on your website or blog.
9. Offer your visitor's free software if they subscribe to your email list. 10. Invite your readers to take up your affilate programme a free sign up to your affiliate program and you can collect their emal address.
10. You could tell your readers that they have theright to republish your E-mail's content on their ownwebsite or blog if they subscribe to your email list
11. You could tell your readers what a subscription to your email list is worth in dollars.
12. You could tell your readers all the major benefits of subscribing to your e-mail list.
13. You could tell your readers how many people have already subscribed to your e-mail list.
14. You could tell your readers that a subscriptionto your email list is only available for a limited time.

Create Urgency

One of the most important aims of a sales page or advert is to create urgency.If the reader says to himself I will come back to this another day you will probably lose the sale. He will find another similar product or forget where he saw yours or give up on the idea altogether. You have to get them to BUY NOW.


How do you do this? You must use a limited time
offer. Limited time offers stop people from putting
off buying your products or services. It stops them
from procrastinating.


There are many different types of limited time offers.
Here are a few.

Limited Time Price Offers
For example, Order Now! While the price is still low.
After Jan 23,2009 this price will go up to...

Or try this:

Limited Time Discount Offers
For example, Order before Midnight, Nov. 8, 2009and you will get 45% discount!

or this:

Limited Time Free Bonus Offers
For example, Order before January 3rd , 2009 and you'll get a free bonus!

Limited Time In Stock Offers
For example, Order Now! While supplies last! After
April 05,2009 we can't guarantee we will have any
left in stock.

I do not believe in a fate that falls on men however they act; but I do believe in a fate that falls on man unless they act. ~G.K. Chesterton




Not everyone who reads your sales page are going to buy first time, that's just the nature of the beast and we can't change it. evertheless, we can increase the percentage who do buy first time by telling them how important it is to buy immediately. A word of caution, do not say it is a limited offer if it is not. You may gain a sale but in the long run you will lose a customer

Avoid These Things On Your Site

Each page on your website should have 2 goals. 1/ to be interesting enough that veiwers want to read it and 2/ have a plan of action on it. It can either lead to a sales page or it could be asking them to sign up for a newsletter etc etc. Here are some things you should try to avoid.

1. Try not to clutter your web site especially the sales page or readers will get distracted and miss your sales message and that's the whole point isn't it?

2. Try not to use words that do not add to the sales message. You do not have much time to persuade the reader to buy or take some form of action,so make every word count.

3. Do not assume that everyone will understand your sales message. Use examples to if need be to get the point across. Another idea would be so show illustrations or pictures.

4. Don't let the reader forget your product or services Unique Selling Point. Mention it 2 or 3 times in case they missed it.


5. Try not bunch up all your words and paragraphs. Readers like to scan the page so steer clear of long paragraphs and break it up with a lot of headings and subheadings which will keep them interested.


6. Do not fill your site with irrelevant content. If your site is about chess, don't talk about checkers or you will quickly loose their interest and custom. While I,m on this subject you should never have a hyperlink on your sales page that would encourage the reader to go to another site. You should funnel the reader to your sales copy and keep him or her there until they have taken the action you want them to.

7. Don't use different fonts and formats all over the site. If your text is hard to read or even uncomfortable people will change to another site.

8. Don't make it hard to understand. Readers will not sit with a dictionary beside them when surfing the internet so try to keep the words simple and easy to describe your product or service..

9. Try not to let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, or anything else you can think off.


10. Try not to forget to use words that create emotion in the reader. Encourage them to smell, feel and taste the product with their minds. This is a very strong selling tool.


If you already have a site up and running you could take a quick glance over it to make sure you are not breaking any of these guidlines. Speak to you soon

10 Ideas To Get Topics For Articles

Ideas For Articles

Do you ever have writers block? It happens when you see that blank screen or sheet of paper in front of you and you do not know where to start. Well here are 10 tips to overcome that and to give you some ideas of how to find topics to write about.


1. Take part in forums related to your niche. Take note of what questions people are asking
and ask others what information they're are looking for.

2. Check out what information is being on the
tv, news and chat shows. Thes are usually up to date and have relevant topics to write about.

3. Message boards are a great plce to find out what problems people need resolved or what sort of information they are after. This information is perfect for articles.


4. Contact your web site readers or current customers and ask them what type of articles they would like to see published on your web site. You can put the article on your website and send it to the article directories.


5. You should have a guest book on your site and visitors can leave questions and ideas there for you to write about. Dont just answer the question in one line. Research it and make an article out of it.

6. Have a look at book shops and check out the magazine racks as well as the book shelves. There will be a ton of up to date topis there that you know are relevant because people are buying theses publications.

7. You can use the seasons of the year to write good relavant articles. Certain sporting events take place during the winter , holidays take plce in ther summer, etc etc.

8. Try to find some related e-mail discussion lists. Try to find the answers to the questions they are asking and write an article on it. Contact the group and tell them where to find uor article.

9. Write an article about a new fad thats all the rage. Topical articles are always well recieved.

10. Keep note of every email you recieve that has a question and write an article to answer these questions.


I take a note book everywhere and write down any subject I hear people talking about that interests me or headlines in the newspapaers or whatever. There are millions of topics out there. Be careful not to let them see you copying down thier conversation though or you may get a sore face. Having said that, you would have a new topic to write an article on wouldn't you. Speak to you soon.

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