Avoid These Things On Your Site

Each page on your website should have 2 goals. 1/ to be interesting enough that veiwers want to read it and 2/ have a plan of action on it. It can either lead to a sales page or it could be asking them to sign up for a newsletter etc etc. Here are some things you should try to avoid.

1. Try not to clutter your web site especially the sales page or readers will get distracted and miss your sales message and that's the whole point isn't it?

2. Try not to use words that do not add to the sales message. You do not have much time to persuade the reader to buy or take some form of action,so make every word count.

3. Do not assume that everyone will understand your sales message. Use examples to if need be to get the point across. Another idea would be so show illustrations or pictures.

4. Don't let the reader forget your product or services Unique Selling Point. Mention it 2 or 3 times in case they missed it.


5. Try not bunch up all your words and paragraphs. Readers like to scan the page so steer clear of long paragraphs and break it up with a lot of headings and subheadings which will keep them interested.


6. Do not fill your site with irrelevant content. If your site is about chess, don't talk about checkers or you will quickly loose their interest and custom. While I,m on this subject you should never have a hyperlink on your sales page that would encourage the reader to go to another site. You should funnel the reader to your sales copy and keep him or her there until they have taken the action you want them to.

7. Don't use different fonts and formats all over the site. If your text is hard to read or even uncomfortable people will change to another site.

8. Don't make it hard to understand. Readers will not sit with a dictionary beside them when surfing the internet so try to keep the words simple and easy to describe your product or service..

9. Try not to let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, or anything else you can think off.


10. Try not to forget to use words that create emotion in the reader. Encourage them to smell, feel and taste the product with their minds. This is a very strong selling tool.


If you already have a site up and running you could take a quick glance over it to make sure you are not breaking any of these guidlines. Speak to you soon