Back end products are items or information that you sell after the initial sale has been closed. Once you have a customer buying from you it should be easier to sell them a second product. So where do we go wrong?
1. Immediately after the first sale it is vital that you follow up with a thank you email and ask if there were any problems with their purchase. It is then you introduce your second product on the thank you e-mail.
2. The product did bot arrive on the date you said it would. The customer will not rely on you again. Need to review your shipping procedure to see if their problem can be ironed out, or put the date back on your advertisement
3. Your product didn't do as promised. If your product didn't accomplish their desired goal they're not going to think your second product will either.
4. Your customer couldn't contact you in time when they had a questions regarding the product after purchasing. You could have added extra lines of communication.
5. Your customer doesn't want to revisit your web site because it is not being updated with new content. You could have offered more original content or freebies.
6. Your competition is offering free shipping with their product. You should have been more aware of how they are targeting your customers.
7. Your customer has lost your web site address.You should have given your customers your web site information in your product package.
8. You couldn't resolve a problem your customer had with your product. You should know your product inside out.
9. You didn't up-sell when they were already in the buying mood. You can always try to sell your other product when they're ready to buy your first one.
10. Your competition offers a stronger money back guarantee. You must always be thinking of better ways to remove the risk from your customers.
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